The mobile web design strategy is known as " mobile first " consists of designing the web first for mobile phones, starting from the basics with basic resolutions and then restructuring it and optimizing it for devices with higher resolutions.
Do you want a web design with a "mobile
To adjust the design of your company's mobile website or a promotional microsite, it is better to have the help of the specialized technicians of Goigi who can help your company from the design to the start-up of a mobile website of any kind.
Improvements that are achieved with an adaptive "mobile first" web design:
- First, the graphic designer is forced to rank the contents of the Web according to their importance and location, obtaining a global conception of the entire web from the beginning.
- This design strategy is designed for the present and for the future. It is designed according to the content and parameters are established to obtain the best possible user experience, menus, images, sidebars, etc.
- With a single version of the Web all screen resolutions are covered, regardless of the type of device, whether smartphone, tablet, PC, car navigator and have iOS operating system (iPhone / iPod), Android, Windows Phone, Firefox OS, or any other, with an adaptable web design prepared for the future, your website will be displayed correctly and with better quality.
- The costs are reduced enough by not requiring different versions for different devices.
- With this type of designs, the usability is infinitely greater and, consequently, the volume of web page display increases remarkably.
- This work philosophy is even more interesting when combined with "Responsive Web Design" to give rise to the best possible web design and web development practices for companies.
Goigi is in charge of the mobile web design and the development of the mobile web for companies, are you interested? Some of the parameters that must be taken into account are:
- Defining the objectives of the mobile campaign: if universality is sought, SMS marketing is the best solution, but if dynamic or multimedia contents are going to be handled, the flat rates of navigation on the mobile are widespread along with smartphones and tablets, so the mobile web is the answer.
- Limit the content to exclusively relevant for mobile users.
- Limit the number of depth levels of the web page.
- Offer direct links to the most important content by topic and popularity
- Adapt the contents to the size and capacities of the terminals: images, colors, resolution, and sizes
- Control the size and download speed of the page. If the page takes a long time to download, it is likely that users leave the navigation before reaching the content they were looking for.
The " mobile first " design strategy has established itself as the present and future work methodology for web design. Internet access through mobile devices already exceeds PC access and, consequently, the development and design of the mobile web must be a priority.
Summary of steps to take in the mobile Web strategy :
The mobile marketing strategy must include a mobile web first. Having a mobile first design, an adaptive web design or with responsive design is essential for any Web.
The mobile web the landing page (entry page) are very appropriate for marketing campaigns associated with QR codes, proximity marketing, promotions and raffles via SMS or SMS marketing.
In addition, companies must have a mobile website adapted to the conditions of mobile terminals, not being a replica of the corporate website.
Are you looking for best web & mobile development company? Is your company anywhere else and are you looking for a web design companies or web maintenance companies? Goigi specializes in web design for companies and web design for marketing agencies.
You may also be interested in a mobile application to take advantage of the advanced capabilities of smartphones and tablets such as GPS, camera or gyroscope and to be able to access offline content, although in this case they are not as universal as web pages for mobile and it is required develop for multiple operating systems. Goigi also develops custom applications for iPhone and Android applications.