Social Data Lab

SDL United Healthcare Summit (UHC) - May '12

On May 7, 2012, executives from United Healthcare and founders of big data and 

health-related startups came together at Stanford for the Social Data Lab Spring 

Summit on “Healthcare, Social data, and Social Media”.  The purpose was to 

map the rapidly evolving landscape of health data, and to show possible paths 

for the second largest health insurance company in the US through this jungle.  

Throughout the day, we applied a customer centric perspective and analyzed the 

implications on the business model and the relationship with and between 


The emergence of social, mobile, and sensor technologies are  all-disruptive

forces that will change how insurance companies manage risk and engage with 

consumers, and are potential areas of opportunity. The focus of this workshop 

was to  examine  how  United Healthcare can leverage these factors  to not only 

help people live healthier lives, but to help them make better health decisions.  

In particular:

1) Gain trust of consumers

2) Marketing and new customer acquisition. (Specifically, as individuals enter 

retirement in the US, they now, in many cases for the first time in their 

lives, need to actively make decisions about their healthcare plans).

Key Insights and Takeaways from the Summit are in the document below:
Summary of Workshop with United Healthcare


  United Healthcare

      Peter Demaris - VP Marketing, eCommerce at UnitedHealth Group

      Tom Allenburg - VP Data Analytics, at UnitedHealth Group

      Jeff Shoemate - VP Innovation & BD at United Healthcare, Medicare & Retirement

      Chris Atterberry - Director, eCommerce Marketing at UnitedHealth Group

  External Domain Experts

      Andrew Rosenthal - CSO (Chief Strategy Officer) at Massive Health

      Peter Kuhar - CTO (Chief Technology Officer) at Azumio

      Ron Gutman - CEO (Chief Executive Officer) at Healthtap

      Scott Heiferman - CEO (Chief Executive Officer) at Meetup

  Social Data Lab

      Andreas Weigend - Social Data Lab Director

      Jerome Ku - 1st year MD/MBA

      Paichun Jim Lin - Program Manager for SD Lab

      Ajitpal Ghuman - MS MS&E Stanford, Client Solutions at Medallia

      Aldo Briano - MS MS&E Stanford, co-founder Yiftee

      Kavinda Udgama - MS&E Stanford, Program Specialist at Cisco




Last modified: September 3rd, 2012 at 18:30

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