The Social Data Lab acts as a hub connecting key players in the social data landscape. It serves as a resource for consumer-oriented companies eager to realize the untapped power of data, as well as for Stanford students and faculty. The Lab meets regularly to prepare for the quarterly Social Data Summit, the key event that brings together all members of the Lab.
To investigate and utilize the ongoing explosion of social data, the data that consumers knowingly and willingly share with each other, with companies, and with the world
To enable companies to understand and leverage the social data revolution, the game-changing shift in how consumers express themselves, relate to each other, and make purchasing and lifestyle decisions
To create scenarios and develop cutting-edge insights that are relevant and actionable for member companies
To lead and facilitate partnerships among key thought leaders and experts, social data start-ups, established consumer companies, VCs, and the Stanford community.