A recent study shows the ways in which consumers search for new or local businesses has changed over the years.
Consumers are now, not only relying on the search engines like Bing or Google. They are also largely depending on city guides like Citysearch, mobile apps like Foursquare and review sites like Yelp to find new businesses.
It is a good news for the entrepreneurs. Now, there are more ways for customers to connect with your business.
However, this is not all, there is a bit of a problem as well.
Now, you will have to manage more business directory citations than before. The online listings which are automatically generated, mostly contain out-of-date or incorrect information. So, it is more important than before to manage the online listings.
Here are a few ways to do that,
Identify The Hot Spots Of Your Industry
Take time to research the citations where your target audience is turning to while searching for a similar business to yours.
Start by searching for your business online with Google or any other search platform and see the type of results that appear. You should also look out for publishers who specialize your industry you belong to. These publishers can be the next best platform to get connected with your next potential customer.
Once you have the list of information required, you can start acting on those platforms to control it.
Claim the Listings
Many top publishers allow the business owners to “claim” listings. Every business should take advantage of this method. Now businesses can take control of the information that people find about their enterprise online.
You can go for a manual update of the information and add something more to it, like, photos, updates about the business, promotions, and specials. It can help you get traffic depending on the platform you choose.
Website Location Information Optimization
Publishers like UrbanSpoon and TripAdvisor depend on business websites to gather information. So, businesses need to make sure that their contact information is up-to-date on their official website to avoid any inaccuracy of information.
Encourage Social Interaction
You might not know this, but the social interactions can have a positive effect on your search results rankings. This will improve your chances of providing genuine information to the potential customers when they search for your business online.
Get More With Soffront
We at Soffront understand the complex integration that Business Listing Management requires. Our team expertise in understanding your business and target audience and customize plan for maximum traffic on your website through online listings.