Posted by Ny Gal, Thursday, 13th August 2020 @ 6:43pm
You’ll come across business directory or submission services offering 50, 100 or even 250 Australian business directory websites. The best they will do is waste your time or worse, damage your Google ranking. Here’s why.
They are often scraped from old outdated lists
They contain directories requiring payment, or a reciprocal link
They haven’t actually been tested so many directories have broken forms or are abandoned
The websites have no traffic or value, some are even de-indexed by Google
First published in 2014, our best directory list is now updated for 2018. We started with a big net, searching for the top 100 results in Google for approximately 20 industry terms. This gave us almost 300 directories. After weeding out all the Australian business directories that failed the tests above we took one more step to ensure the remaining websites had real traffic value.
Back in 2014 we used “Alexa Ranking” which was the best measure of local Australian website traffic. Fast forward to 2018 and there’s much better data available. SEO tools, in particular ahrefs.com allows us to estimate the actual volume of search traffic for a website. In fact it also calculates the equivalent cost if you purchased the traffic through paid ads (Adwords), which is a basis of our ROI calculations for Local SEO packages.
The Top 25 Australian Business Directories (2018 Update)
Here is our list of the best Australian directories for 2018 ranked by Google search traffic. All have been tested to ensure submissions are approved.
With this blog post outranking most Australian directories for related keywords (no doubt you found this post Googling “Australian business directories” or something similar) we threw our hat into the ring. After launching our own Australian business directory Search Frog in 2018, it’s quickly grown into a community of over 8,000 local businesses. Search Frog features integrated Google review ratings, manually reviewed spam free listings and a whopping 230+ article blog attracting customers early in the buying cycle.
Posted by Ny Gal, Thursday, 13th August 2020 @ 6:42pm
People are constantly searching Google for local businesses. There are a number of local SEO strategies to drive more targeted visitors to your website. All are important, but one of the biggest local search boosts comes from Australian business directory listings.
Listing your business on local directories is just as important in 2018 as it was in years gone by. But don’t take my word for it. According to the experts, having consistent NAP details (Name, Address, Phone) on the best business directories is a critical local ranking factor.
Don’t do directory listings or Local SEO without a physical address. It really puts you at a disadvantage. Why? Local listings play an important role in making your business more visible in local search, and an address is required to get quality local listings.
Australian business directories are not just for boosting local rankings, they can also provide referral traffic from people clicking through from your listing.
So time to start finding Australian directories and submitting your business right? You’re in the right place. We’ve put together the go to list of directories for Australian businesses. But before you start submitting your business there’s a couple of things to get organised.
Posted by Ny Gal, Thursday, 13th August 2020 @ 6:41pm
A recent study shows the ways in which consumers search for new or local businesses has changed over the years.
Consumers are now, not only relying on the search engines like Bing or Google. They are also largely depending on city guides like Citysearch, mobile apps like Foursquare and review sites like Yelp to find new businesses.
It is a good news for the entrepreneurs. Now, there are more ways for customers to connect with your business.
However, this is not all, there is a bit of a problem as well.
Now, you will have to manage more business directory citations than before. The online listings which are automatically generated, mostly contain out-of-date or incorrect information. So, it is more important than before to manage the online listings.
Here are a few ways to do that,
Identify The Hot Spots Of Your Industry
Take time to research the citations where your target audience is turning to while searching for a similar business to yours.
Start by searching for your business online with Google or any other search platform and see the type of results that appear. You should also look out for publishers who specialize your industry you belong to. These publishers can be the next best platform to get connected with your next potential customer.
Once you have the list of information required, you can start acting on those platforms to control it.
Claim the Listings
Many top publishers allow the business owners to “claim” listings. Every business should take advantage of this method. Now businesses can take control of the information that people find about their enterprise online.
You can go for a manual update of the information and add something more to it, like, photos, updates about the business, promotions, and specials. It can help you get traffic depending on the platform you choose.
Website Location Information Optimization
Publishers like UrbanSpoon and TripAdvisor depend on business websites to gather information. So, businesses need to make sure that their contact information is up-to-date on their official website to avoid any inaccuracy of information.
Encourage Social Interaction
You might not know this, but the social interactions can have a positive effect on your search results rankings. This will improve your chances of providing genuine information to the potential customers when they search for your business online.
Get More With Soffront
We at Soffront understand the complex integration that Business Listing Management requires. Our team expertise in understanding your business and target audience and customize plan for maximum traffic on your website through online listings.
Posted by Ny Gal, Thursday, 13th August 2020 @ 6:38pm
There are so many ways to set up a business online. You can call it multi-dimensional! The establishment of a business is established and enhanced by a few factors and marketing is one important component, which when done strategically can bring great results.
Marketing of your online business (website), or should we say your brand, is valuable in different ways,
Helps in SEO (Search Engine Optimization).Helps to target the local market through search engine results
Your business will be readily accessible when the customers are looking for you
You might think that marketing is fun! Hosting a unique event with cool photos of fans on your social media platforms- connecting with the customers at the same time, does sound rewarding and is all a part of marketing.
Indulging in the “fun stuff” of marketing right from the beginning can be detrimental for the health of your business. The essentials need to be taken care of first. The essentials often act as a platform where your targeted customers have the access to your business- both online and offline.
Thus, one important thing, which every business need to pay attention to, is online listings.
You might have taken initiative and have made sure, your small business information is recorded and listed in the area’s phonebook with key information like name, phone number, and address. However, that is not where your job ends.
As most of the business is now done via digital media or online, you also need to leverage the customers that are looking for your brand or business online. This is where online listings come to play. With online listings, your business information is readily available to the customers when they are ready to choose you!
In spite of much influence of the internet and digital media on the businesses of today, many entrepreneurs are still in the dark as to what is business directory and why is it important anyway?
To put, it in simple words, business listing is the information and contact details of your business listed online. the most recognizable and popular business listing site is the Google Business Listing. Most of the business typically, verify and update their businesses in this listing. Google Business Listing comes with additional features, which are not used properly by most of the businesses.
Taking advantage of some of the visual features of Google Business Listing like adding images plays a positive role in your monthly interactions and impressions. A study shows that adding visual content receive an astounding 416% more interaction from the targeted customers. This is not all, apart from Google Business Listing, there are other 80+ additional reviews and listing sites available online.
Why should you care about Business Listing?
As we have already mentioned earlier that Business Listing Management is multi-faceted and it can help a business in several ways.
Accuracy and Consistency of Information Across All Channels
Businesses that are already listed online will agree with the fact that most of the listing platforms need verification, monitor or update. Moreover, many business listing sites are not recognizable to the general public and unlike the big names like Google, Facebook or Yelp, they do not receive much traffic, then,
Why bother to list your Business online?
Business listing on different platforms is important nonetheless. The high trafficked platforms are continuously checking for the accuracy of information against the smaller or unrecognizable business listing sites and vice versa.
More uniform your listings are across all the platforms, you will have greater confidence, Google has the right information for your business to deliver to the targeted market. Therefore, chances will be high that these search engines will return to your business listing to each query placed on the internet.
Accurate Business Listing Plays a Role in Local SEO
Every online business has the goal to be relevant or get top rankings in the search engine portals, and how to do that? Of course, SEO has a role to play here!
There are so many factors that play into Search Engine Optimization and you need to accomplish those basics for your website to get higher ranking in the search engines. Also, there are tricks and ways to optimize the business online so that it appears above the competitors for queries in the search engines.
One such trick is optimizing and correcting local business listings for SEO to work better and give results to draw traffic to your business. Local business listing and management is also called Local SEO, however, it is just a piece of the big puzzle named SEO.
Business Listing As A Part Of Advertising/Marketing
We had mentioned earlier in the introduction that business listing helps a business in its marketing strategy. You can also say that online listing forms the basis of local marketing. However, online business listings can help you in several ways. For example, advertising via local directories allows you to be specific about your business. You can draw a targeted audience based on your business profile, like the service(s) or product(s) you sell.
Local listings are also great for cross-promoting the social media platforms. Attach Twitter, Facebook, Pinterest, LinkedIn etc. This, allows you to grow as a brand and raise awareness. It can work as a free marketing and advertising strategy when you will utilize tweets, posts, and pins to create brand awareness and promote a product(s).
Why is Business Listing Management important?
Local business search online is done every day. Think about how many people search for plumbers, hair salons, contractors, restaurants, schools, kids activities and other service providers every day.
People search for local activities and destinations that translates into local business for you. Businesses should have the aim to get in front of these consumers search similar to the business or service you provide. Once, that is achieved, it is a big opportunity and a dynamic market to explore.
Being a local entrepreneur, your job is to make the search easy for consumers. Business listing will make it simple for local customers to find your local business. Managing a business is local listing directories facilitates the process for your customers to find your business more easily. You can provide as many citations as possible. A citation is called the place where your local business is listed online.
Posted by Ny Gal, Thursday, 18th June 2020 @ 1:26pm
The assessment we've gone through has focused primarily on what is immediately obvious in this master bathroom tile installation.
A full assessment, though, goes deeper.
In fact, it goes beneath the tile to uncover inadequate mortar coverage (minimum of 80% in dry areas) on the tile as you see in the image below. Improper mortar coverage affects the integrity of the overall installation resulting in cracked and hollow-sounding tile.
A critical aspect of a proper shower pan installation is ensuring the integrity of the waterproof barriers so water and moisture from the shower don't compromise the construction materials behind the wall or under the floor.
Note that the Advanced Certifications for Tile Installers (ACT) program includes a test focused on shower receptors.
Having read through this real-life example, you shouldn't be surprised to hear that this is how not to install tile on floors, walls and in showers.
Instead, we encourage you to work with a Certified Tiling Installer (CTI) who knows how to install tile into freshly combed mortar, using a back and forth motion ensuring full mortar contact on the back of the tile, while maintaining joint alignment and spacing.
As Qualified Labor, CTIs know that the average mortar coverage for tile installed in dry areas is 80% and 95% in wet areas. Natural stone tile requires 95% coverage in both wet and dry areas with no voids within two inches of the corners.
CTIs not only know the industry standards and best practices, but they also ensure that your tile installation will look beautiful, and performs well for a very long time. What's not to like about that?
Posted by Ny Gal, Thursday, 18th June 2020 @ 1:23pm
Sometimes, the best way to explain how important it is to work with a Certified Tiling Installer (CTI) is to show you how not to install tile on floors, walls and in showers.
This article focuses on a real-life situation where those doing the work (aka tile placers) clearly did not have the knowledge, expertise or experience to deliver a high quality tile installation. They were not CTIs. Although originally published on 9/27/2016, it continues to speak directly and strongly about unqualified labor and the perils of poorly installed tile.
Let's explore this master bathroom installation to better understand what went wrong.
Assessing this Master Bathroom Tile Installation
The first step is to observe this tile installation and assess the deplorable work.
This is a newly installed residential master bathroom featuring a whirlpool tub and a tiled walk-in shower. .
Installation Issue: Excessive Tile Lippage on Floors
As you walk into the master bath, you immediately notice that the floor tiles are not in line with one another. They exhibit tile lippage which is defined by the Tile Council of North America (TNCA) as,
Variation in the height of adjoining tiles is called lippage. This is defined in the ANSI (American National Standards Institute) standard A108.02, Section 4.3.7: "Lippage refers to differences in elevation between edges of adjacent tile modules."
>> Be sure to read the Tile Council of North America's (TCNA) explanation of lippage which describes the ANSI standards for allowable lippage and warpage.
The picture below shows the bath floor which exhibits excessive lippage, affecting the integrity of the tile installation.
Spoiler Alert: you'll notice a lot more lippage in the images ahead!
Installation Issue: Tub Surround Tiling and Shower Wall Tiles Were Not Set Straight
Qualified tile installers (CTIs) know how to measure and prepare a layout that takes into account angles, and tile patterns, as well as proper proportions. In fact, that ability is what creates a beautiful and harmonious end result.
Tiles come in consistent sizes that will need to be cut to properly cover a floor, wall or shower. Tile needs to be installed in a consistent pattern with parallel and perpendicular elements.
In this particular master bath, tile was not installed in consistent parallel patterns, angles did not match and any inconsistencies were filled in with grout.
Unfortunately, this "tile placer" used grout to compensate for incompetence.
In this other view of the tub, you can see the unsightly wide grout joint between the tub deck and the cabinet. This joint should have been a neat and consistent size which is then filled with a flexible sealant.
Posted by Ny Gal, Thursday, 18th June 2020 @ 1:19pm
Using large format tiling has many advantages. Among the most common advantages are easier maintenance and room size perception. Generally speaking it is far easier to clean the face of a tile than it is to clean the grout and large tile tends to make the room in which it is installed appear larger. The use of large format patterns also creates dynamic looks; dramatically increasing the visual impact of a space.
Below are three tips to maximize the advantages of large format tile:
Ensure a flat surface. Substrate preparation for walls and floors that will be tiled with large format materials must be perfectly flat. The level of flatness dictated by the Tile Council of North America for large format installations is 1/8” over 10.’ Not ensuring a flat substrate may create a condition where one edge of the tile is higher than the adjacent tile creating an uneven and unsightly appearance. This condition is called lippage.
Use the right adhesive correctly. Adhesive manufacturers offer an extensive range of cements, mortars, and epoxy’s designed for specific uses. Making sure you use the right one correctly for your large format installation is essential. Heavy, large format tiles used on wall applications are best installed using non-sag adhesives. TCNA recommends medium bed mortars for large format floor installs. TCNA also recommends full coverage on the back of the tile.
Our advice is: don’t take any risks and always use the floating and buttering method when installing large format tiles. This method consists of applying the adhesive over the substrate and combing it using a notched trowel. After that, a thin layer of adhesive is spread over the back of the tile with the trowel’s flat side. By using this method, full coverage of the tile with adhesive is ensured.
Specify grout joints compatible with the tile’s face dimension. Shrinkage occurs when firing ceramic and porcelain tiles during the manufacturing process. This shrinkage is natural and results in creating a slight curve across the face of the tile. American Standards and Measurements (ASTM) dictate acceptable standards which for porcelain allow for a 1/8” variance from the highest point of the curve (in the center of the tile) to the lowest point of the curve (on the tile’s edge). The variance increases with the tile’s size and dictates the grout joint one should use to avoid lippage. This is especially important to consider when using large format tiles on walls with down lighting.
Mosa has developed various guidelines for the use of Mosa products. Please see our Installation advice XXL for more information about this subject.
The Tile Council of North America (TCNA) defines a large format tile as a tile with one side longer than 15”.
Make sure your installer understands the size definition of large format tile, as per TCNA, as it will greatly impact how the tile is set. Following TCNA guidelines on large format tiles is the best way to ensure a beautiful , trouble free installation.
Readmore: How to Tile a Bathroom Wall
Posted by Ny Gal, Thursday, 18th June 2020 @ 1:17pm
Professionals will charge upwards of £20 per m2 for most wall tiling jobs, but if you’re looking to pinch the pennies on your self-build or renovation, then it’s well worth taking on the tiling as a DIY project.
Even a novice can make a good job of tiling; and the key to success lies in careful planning and preparation.
The first step is to calculate the number of tiles you need (including an excess for ‘wastage’ – in other words breakages and cuts).
Most manufacturers and suppliers offer guides on their websites as to how many square metres of wall each pack of tiles can cover. Match your requirements up with this, then add around 10% for wastage and spares.
Prepping the wall
New walls should already be suitably prepared to accept tiles (you may need to score plaster with your notch trowel to make a good ‘key’ for the adhesive to stick to).
Existing walls might need some remedial work to provide a sound and level base for the adhesive and tiles.
In the below guide, our seasoned expert has simply pushed the tiles into position by hand, ensuring they’re flush by eye.
You may prefer to lightly press a straight-edged baton diagonally across several tiles to help you achieve a flush surface throughout.
To help you determine where you need to set out your tiles, start by making a gauging stick. Take a length of timber and lay it on the floor. Place a tile on it lengthways, flush with one end of the stick, and mark the timber where this tile finishesx
Place another tile in sequence with the first (separated with tile spacers) and mark where this tile ends. Repeat the process until you fill up all the space available on the stick. Saw off any excess timber, then make up another stick for the width of the tiles
Measure the width of the first wall you’ll be tiling. Halve this to find the centre of the wall. Use a spirit level and pencil to mark a vertical line at this point from floor to ceiling, before finding and marking the horizontal centre line
Determine where the tiles will start and end by offering your gauging stick up to the lines you’ve drawn on the wall. Mark out tile locations and cuts accordingly. Aim for even cuts at the extremes of the wall (top and bottom; left and right) for a good finish
Starting at floor level, prop your first tile up with spacers to allow for a grouting gap. Hold the tile against the line on your wall and mark up for the first cut. Place the tile in your cutter, ensuring the blade lines up perfectly with the marked line
To make the cut, draw the blade along the front of the tile using a single stroke of the scoring wheel. Apply just enough pressure to score all the way along the surface. Move the wheel to the centre of the tile and pull down the handle to snap along your scored line
Spread adhesive on the back of the cut tile using a notched trowel. Set the tile into position on the wall and press gently but firmly. In this project, the wall includes cuts around a bath, so we’ve fixed a single column of tiles vertically with spacers between each one
At the point where the top of the tiles is higher than the top of the bath, take your spirit level and draw a horizontal line above the tub. Any tiles laid below this line will need to be cut to size, as per steps 5 and 6
Where the tiles meet the lip of the bath, you may need to make a shaped cut. Offer the tile up to the area dn market the position of the lip and the depth of the cut. Use a square to extend these guides and create the template of the cut
Wearing safety goggles and gloves, use the tile saw to cut the tile down both sides of the lip you’ve marked out. Keep making cuts 10mm apart through the section, then nibble these ‘fingers’ off using tile cutters. File down any rough edges
Spread adhesive onto the back fo the cut tile and push it into position, using spacers along the top of the bath to make room for the sealant. cut the rest of the tiles to size and fix them to the wall along the top of the bath; again using spacers
With the complicated cuts done, you can now spread adhesive directly onto the wall. Tackle around one square metre at a time. Position the tiles carefully, using spacers both horizontally and vertically. Complete the wall, cutting in any tiles at the perimeters
On the adjacent wall, continue the line of the lowest cut using a spirit level. Set out as in steps 3 and 4, then cut and fix the first tile along the top of the bath, with its centre at the vertical line. Cut in the remaining tiles
Wall trims are required at external corners, for safety and a good finish. Cut to length, spread a thin line of adhesive on the wall and embed the trim into it. Scrape off any excess adhesive and clean up the front of the trim with a damp sponge
To cut in tiles around pipes, mark the height and width of the cut on a square tile. Box out the shape with your square, then use an offcut of the pipe to draw a circle. Mark the centre, drill with the tile hole cutter and file off rough edges
Once the walls are tiled, leave them to dry out before grouting. Put some water in a clean bucket, add the grout a little at a time and mix to a creamy consistency. Leave for five minutes before using
Using your trowel, scoop some grout onto a squeegee. Apply to the face of the tiles, working the grount into the joints well to avoid air bubbles. Cover a section of wall, then wipe off any exceess and continue
Leave for 10-15 minutes, then wipe down with a damp sponge (hold it flat so you don’t dig grout out of the joints). Rinse the sponge regularly. Complete the wall, leave for five minutes, then repeat. Leave for 30-60 minutes, then polish with a soft dry cloth
Always use flexible sanitary silicone rather than grout in the corners of a bathroom. In a wet environment, the point where walls meet can be subject to differential movement, which may cause grout to crack
When sealing around a bath, half fill the tub with water before you start. Apply the silicone and leave overnight to cure, then empty the bath the next morning. This will stop the silicone from splitting in the future
Choosing Bathroom Tiles
Bathroom tiles are a simple way to create character in a practical way.
Your choice of materials will vary depending on your desired aesthetic, budget and maintenance requirements.
We won’t be so bold as to say that New Yorkers are the single authorities on winter style, but they’re highly qualified, if not for their prowess, then for their ability to stick out the chilling temperatures for what seems like eternity (speak to us in April when we’re still wearing Heattech). Because of this, we turn to Big Apple dwellers once again for guidance on how some of the best new york style—for today and for a few months from now—are composed.
The below outlines seven outfit approaches that never steer a New Yorker wrong. They feature expertly paired It trends, like puffer coats and blazers, as well as classic staples that are always a good idea, such as a camel peacoat. And with just enough outfits combination to last you for a week, feel free to repeat the combinations below to your heart’s content. Or at least until temperatures begin to rise.
Let's begin with a seasonless staple: silk skirts. In order to keep them in rotation 365 days of the year, New Yorkers enjoy the contrast of sleek skirts and super-fuzzy, cozy sweaters.
A camel coat is timeless, sophisticated, and chic, and it can even be your sweats' best friend.
Your wildest coats don't always have to call for a special occasion. Pair them with your favorite jeans and go!
It's not always about an eye-catching color that makes an outfit, but rather an intriguing combination of textures, as demonstrated in this all-black look.
Yes, tights come in handy this time of year. But for extra leg coverage, rely on a combination of a long-hem dress and tall-shaft boots.
While fashion girls are always looking to new york style inspiration, we're curious how the city's style evolves from season to season. It's something we dedicate a lot of articles to, whether they're on the closet staples every NYC girl owns to the things you notice when you move from L.A. to NY. And one thing's for sure: They're constantly adopting bold trends and predicting the hottest trends.
Curious to find out which brands inspire the women of the New York, we teamed up with the data specialists at Social Context Labs. The experts researched social media behavior to gather the city's most popular fashion brands, aka the brands everyone can't help but tweet, Instagram, or Facebook about. By analyzing all social conversation, the experts were able to determine the most popular fashion brands among women living in the NYC area.
A few of the brands that made the short list are household names, but we couldn't help but be surprised at some of the results! Did your all-time favorite fashion brands make the cut? Keep reading to find out why these popular brands continue to be in favor for New York's fashion gals.
When Coco Chanel founded her glamorous fashion empire, she created a luxury brand that's still coveted by women today. With interlocking C's and quilted fabric, her eye for design kept her pieces tailored and dignified. Modern for the time, Chanel is still coveted by millions looking to embody Coco's vision.
In a world of hypebeast culture, Nike has always been on top of its game, releasing the most coveted sneakers and activewear for any season or style. Nike continues to live up to the hype with fresh colorways, updated retro styles, and enough options that fit everyone's personal preference.
With love from the UK, Topshop has stolen the hearts of NYC with affordable, accessible fashion that looks double the price. This multinational retailer feels like Disneyland for the fashion obsessed. Looking to find the seasons hottest trends? Topshop will always deliver unique eye-catching products.
Readmore: 6 Rising Brands to Have on Your Radar, According to NYC Girls
New York Fashion Week may have technically ended, but the impact of those seven days will stick with me for a while. Between the shows and presentations, the street style, and the overall sentiment around the city that week, the takeaway (for me at least) was that while Europe is cool and all, don’t sleep on the brands of NYC.
From Khaite’s stunning runway debut and Area’s epic show that nearly monopolized Instagram for the night to the Wardrobe.NYC event that even scored a now-rare and coveted Gigi Hadid appearance to the street style stars wearing those lesser-known brands such as Priscavera and Ratio et Motus equally as much as the big-name logos we all recognize, it felt like a new era in fashion that put New York brands ahead of many of the greats of years past. So much so that I was inspired to round up some of my favorites that might not be on your radar quite yet but seriously should be. So to read about and shop the eight New York brands that the fashion world is all about right now, just keep scrolling.
“Pretty sure New York fashion is reborn, and it’s thanks to [Khaite],” Leandra Medine captioned an Instagram post she shared shortly after the brand’s runway debut about a week and a half ago. As someone who was also there to witness it, I couldn’t agree more. Beyond clothing, though, the brand has only added to its buzz with the announcement of its first accessory collection, composed of covetable handbags of all sizes.
2. Peter Do
Remember Old Céline? Yeah, Peter Do worked there. Whether or not you have that knowledge, however, it’s clear from simply looking at his clothing that the man is a master of tailoring and taking everyday basics to new levels. From a backless knit to artfully placed cutouts on a button-down, Peter Do pieces can elevate any wardrobe—making it clear why Net-a-Porter chose him for their Vanguard program this season.
Founded by designer Josh Goot and Christine Centenera, who, among many other things, is a stylist and the current fashion director of Vogue Australia, Wardrobe.NYC aims to provide luxury shoppers with just what its name implies, a wardrobe, albeit an all-black one. Taking the “drop” approach of putting out pieces in numbered releases, each collection can be purchased in clusters. Its latest streetwear release offers four or eight pieces that, ideally, can be worn together on repeat.
4. Ratio et Motus
The handbag brand may have launched (exclusively) on Net-a-Porter like five minutes ago, but that didn’t stop it from being one of the most-carried brands of NYFW street style. With sleek structured shapes trending hard for spring, Ratio et Motus is undoubtedly only going to continue to gain steam into the season.
Since it’s one of my personal favorite brands of the last few seasons, it’s hard to control my bias when it comes to Area. However, I think that within seconds of seeing its recent F/W 19 collection, anyone who’s unfamiliar would feel the same. The statement-making separates and accessories always stand out and feel ahead of the curve while maintaining that ever-important wearability that makes you want to actually buy something.
“Is that Priscavera?” is a question I found myself repeating over and over to my co-attendees during the course of New York Fashion Week, and of course, since I never forget a fashion item, I maintained a high success rate, and the answer was always yes. The brand’s aesthetic, much like the goal of street style stars, is relaxed but always impeccable and, of course, undeniably cool. Unsurprisingly, its F/W 19 collection followed suit, with every outfit shown paired with Nike Vapormax sneakers and more awe-inducing looks than I could count.
7. Sies Marjan
While researching this story, I was actually taken aback to read that Sies Marjan was only established in 2016, seeing as it has the fashion street cred of a brand that’s been around for decades. The brand’s use of colors is unparalleled, and there’s rarely a trend guide produced without at least one mention of its pieces.
This is not your average ’80s-inspired collection. With a much more subdued, workwear-inspired nod to one of fashion’s funnest decades than we usually see, the design trio behind Commission (another Vanguard brand) is putting out subtle-yet-statement-making versions of the everyday essentials we all wear and thought we didn’t need more of. Time to think again.
Fact: Nobody stays ahead of the trend curve like new york style. Living in Manhattan made that very apparent to me. I was always in awe of how they managed to make commuter outfits look chic, expertly mixed high and low, and mastered the art of layering. New York also happens to be one of the world's biggest fashion capitals, so who better to turn to for an introduction to brands quickly on the rise?
From the most Instagrammable silk tops spotted all over downtown to the whimsical coats taking over the street style scene, below I'm breaking down six popular emerging brands NYC girls are backing. Each brand is worthy of a spot on your radar, and you can bet these are only going to get bigger in 2019.
1. ORSEUND IRIS
Created with the downtown It girl in mind, Orseund Iris is designed in Brooklyn and adored by celebs like Bella Hadid, Emily Ratajkowski, and Kylie Jenner (just to name a few). The brand can add NYC fashion girls to their rapidly growing list of fans, with styles like corset crop tops and ruched silk slip dresses being crowned city-girl favorites. Oh, and of course that Instagram-famous top you keep seeing everywhere.
Here's the Insta-famous blouse in all its glory.
Wear it by itself or over a tee.
The chicest boilersuit I ever did see.
2. PARIS TEXAS
Contrary to what the name suggests, this rising shoe brand is actually made in Italy. Founded in 2005, Paris Texas aims to prove that you don't need a ton of shoes—just the right ones. The label has gained a major cult following in the last six months, counting Emily Ratajkowski, Eva Chen, Aimee Song, and Candice Swanepoel as fans. NYC girls have been particularly fond of the knee-high snakeskin styles this season, and who could blame them?
NYC girls can't get enough of this style, in particular.
How chic is this shorter style for spring?
Launched in 2009 from founder Alyssa Wasko's college dorm room, Donni is a collection of everyday essentials intended to be worn in multiple ways. She named the line after her late father, Donald, and it's now made in Los Angeles and has been spotted on celebrities like Gigi Hadid, Kendall Jenner, Emma Roberts, Emily Ratajkowski, and Lily Collins. Last spring, fashion girls couldn't get enough of Donni's scrunchies, and this winter, the brand's tri-fleece pullover has taken over Manhattan.
Or if color is more your thing.
In 2016, two former creative heads of a luxury lifestyle brand launched Arjé, combining their well-traveled, semi-nomadic lifestyles with New York and European influences. NYC girls have been living in the brand's insanely chic shearling jackets and cashmere sweaters this winter, and I can all but guarantee they'll be all over Arjé's silk dresses come springtime.
Hello, dream jacket.
Cheekily coined "the world's happiest outerwear brand," Dauphinette combines vintage and reclaimed materials in each piece. Hand-painted antique chinoiserie prints, fluffy ostrich feathers, and even tiny ammonite fossils have made their way onto Dauphinette coats, and they really are just as fun as they sound. Nobody does outerwear like Manhattanites, so it's no surprise NYC girls have been all over these statement coats.
Seriously, have you ever seen a happier coat?
I will only be wearing coats with feather sleeves moving forward.
Founded in 2015 by Marin Hopper, daughter of Dennis Hopper and Brooke Hayward, and named after her grandfather Leland Hayward, the luxury American fashion label fuses generations of Old Hollywood glamour into modern pieces. Made in NYC, Hayward's handbags have become a staple for in-the-know fashion girls and editors alike.
A print like this makes even the most basic of outfits stand out.