Posted by Ny Gal, Thursday, 13th August 2020 @ 6:43pm
You’ll come across business directory or submission services offering 50, 100 or even 250 Australian business directory websites. The best they will do is waste your time or worse, damage your Google ranking. Here’s why.
They are often scraped from old outdated lists
They contain directories requiring payment, or a reciprocal link
They haven’t actually been tested so many directories have broken forms or are abandoned
The websites have no traffic or value, some are even de-indexed by Google
First published in 2014, our best directory list is now updated for 2018. We started with a big net, searching for the top 100 results in Google for approximately 20 industry terms. This gave us almost 300 directories. After weeding out all the Australian business directories that failed the tests above we took one more step to ensure the remaining websites had real traffic value.
Back in 2014 we used “Alexa Ranking” which was the best measure of local Australian website traffic. Fast forward to 2018 and there’s much better data available. SEO tools, in particular ahrefs.com allows us to estimate the actual volume of search traffic for a website. In fact it also calculates the equivalent cost if you purchased the traffic through paid ads (Adwords), which is a basis of our ROI calculations for Local SEO packages.
The Top 25 Australian Business Directories (2018 Update)
Here is our list of the best Australian directories for 2018 ranked by Google search traffic. All have been tested to ensure submissions are approved.
With this blog post outranking most Australian directories for related keywords (no doubt you found this post Googling “Australian business directories” or something similar) we threw our hat into the ring. After launching our own Australian business directory Search Frog in 2018, it’s quickly grown into a community of over 8,000 local businesses. Search Frog features integrated Google review ratings, manually reviewed spam free listings and a whopping 230+ article blog attracting customers early in the buying cycle.
Posted by Ny Gal, Thursday, 13th August 2020 @ 6:42pm
People are constantly searching Google for local businesses. There are a number of local SEO strategies to drive more targeted visitors to your website. All are important, but one of the biggest local search boosts comes from Australian business directory listings.
Listing your business on local directories is just as important in 2018 as it was in years gone by. But don’t take my word for it. According to the experts, having consistent NAP details (Name, Address, Phone) on the best business directories is a critical local ranking factor.
Don’t do directory listings or Local SEO without a physical address. It really puts you at a disadvantage. Why? Local listings play an important role in making your business more visible in local search, and an address is required to get quality local listings.
Australian business directories are not just for boosting local rankings, they can also provide referral traffic from people clicking through from your listing.
So time to start finding Australian directories and submitting your business right? You’re in the right place. We’ve put together the go to list of directories for Australian businesses. But before you start submitting your business there’s a couple of things to get organised.
Posted by Ny Gal, Thursday, 13th August 2020 @ 6:41pm
A recent study shows the ways in which consumers search for new or local businesses has changed over the years.
Consumers are now, not only relying on the search engines like Bing or Google. They are also largely depending on city guides like Citysearch, mobile apps like Foursquare and review sites like Yelp to find new businesses.
It is a good news for the entrepreneurs. Now, there are more ways for customers to connect with your business.
However, this is not all, there is a bit of a problem as well.
Now, you will have to manage more business directory citations than before. The online listings which are automatically generated, mostly contain out-of-date or incorrect information. So, it is more important than before to manage the online listings.
Here are a few ways to do that,
Identify The Hot Spots Of Your Industry
Take time to research the citations where your target audience is turning to while searching for a similar business to yours.
Start by searching for your business online with Google or any other search platform and see the type of results that appear. You should also look out for publishers who specialize your industry you belong to. These publishers can be the next best platform to get connected with your next potential customer.
Once you have the list of information required, you can start acting on those platforms to control it.
Claim the Listings
Many top publishers allow the business owners to “claim” listings. Every business should take advantage of this method. Now businesses can take control of the information that people find about their enterprise online.
You can go for a manual update of the information and add something more to it, like, photos, updates about the business, promotions, and specials. It can help you get traffic depending on the platform you choose.
Website Location Information Optimization
Publishers like UrbanSpoon and TripAdvisor depend on business websites to gather information. So, businesses need to make sure that their contact information is up-to-date on their official website to avoid any inaccuracy of information.
Encourage Social Interaction
You might not know this, but the social interactions can have a positive effect on your search results rankings. This will improve your chances of providing genuine information to the potential customers when they search for your business online.
Get More With Soffront
We at Soffront understand the complex integration that Business Listing Management requires. Our team expertise in understanding your business and target audience and customize plan for maximum traffic on your website through online listings.