News: PokerStars Gets Affiliate Compliance Boost with GiG Comply


Gaming Innovation Group’s affiliate activity monitoring software has secured another top-tier client as regulatory pressure on gambling advertising gets more intense every day.

GiG announced today that it has teamed up with PokerStars in a move that will see the online poker giant utilize the gambling group’s proprietary affiliate monitoring and compliance technology GiG Comply across its global affiliate operations.

GiG said that GiG Comply will become a key component in PokerStars’ efforts to ensure that members of its affiliate program, Stars Affiliate Club, meet constantly heightening advertising criteria across all regulated markets the PokerStars brand is present.

Online gambling powerhouse bet365 earlier this month extended its existing relationship with GiG Comply as it looks to make sure that its affiliate partners carry out marketing campaigns for the bet365 brand in a manner that complies with heightening criteria in various markets, including the UK, the US, and across Europe.

Bet365 originally partnered GiG Comply in the spring of 2019 as the gambling operator was gearing up preparations to enter the New Jersey’s regulated online gambling market.

Besides PokerStars and Bet365, the list of GiG Comply clients includes Betsson, Betfred, and SuprNation, among others.


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