These games came to the online format both from regular casinos and from home. Poker, blackjack and roulette originate from the first, but backgammon, dice and dominoes are traditionally popular home games and represent the so-called non-gambling part.
The most popular in online casinos are blackjack and roulette. They are an integral part of any gambling establishment, they are offered by many developers, they are very simple to acquire and integrate. They are usually classified as games of luck.
The second category of games requires the player to have certain skills, which is why they are called games of skills. Also, these games are classified as “player to player”, because by their principle they are a competition between two or more players.
If billiards is still quite popular in the online format, then games such as backgammon, dice and dominoes are very rare, the choice on the gambling market is extremely small. Let us dwell on them in more detail.
Why do you need to connect board games to your project?
There are three main reasons why an online casino offer should include board games:
Game with real users.
Player retention on the project.
Let's consider each separately.
A player visits the site, and his goal is to have fun, spend his money with pleasure, and not just play. Therefore, he wants to see and try as many games as possible: with live dealers, slots, etc. When he is already "fed up" with all this, he can go to another section and play with real people.
2. Game with real users.
Communication is important for a person, he is interested in playing with someone the same as himself, discussing big losses or wins. That is why the board games player to player are much more interesting. Sometimes a player can come to a project just for the sake of communication. To chat with another player with whom he played, say, the day before, to tell about his news. Using this behavioral feature, you can make sure that certain communities are created on the project with their participants.
3. Player retention on the project.
In other words, the goal is to ensure that the player plays in the casino longer and more often, so that he spends more time on this site. That is, this is not the average 4-5 minutes, but already 10, 11, or even 20 minutes or more, depending on what game he plays and how much it captures him.
Board Game Market Statistics
Let us consider in more detail the data on the CIS market. Here we can say that approximately 40% of all residents of this region had the opportunity to play casinos. And 20% of them chose board games, 16% - played in slots. Middle-aged and older people are more interested in board games, that is, there is a division in this age category: somewhere around 25% prefer board games, and 12% prefer slots, respectively.
The younger generation is more interested in slot machines than cards or board games. Therefore, marketing information is very important in the formation of offers in a particular market. You need to know and understand who your player is, who should be guided by, who needs to be attracted and where to look for him.
How to make money on board games
Of course, each operator is interested in how to find a player who wants to play this board game. Let it be billiards or backgammon. The answer is perhaps a little trivial: you need to use the services of affiliates and marketers.
But the main question is not to drive a large amount of traffic to the site and stop there. No. Much more important is to keep the player in the online casino and make sure that he comes regularly. It is on this issue that you need to work in detail, thinking through a marketing promotion strategy. Because it is such regular players who bring the most money, they need to be guided in the first place.