Bitcoin is confidently conquering the gambling market and attracting players thanks to fast transactions, a high level of security and anonymity. Realizing the advantages of working with virtual currency, many operators create bitcoin projects, providing their clients with many opportunities.
Today, bitcoin casinos attract players from all over the world. However, before starting work on a bitcoin project, the operator should carefully study the target audience with which he will work, since this group of people has its own characteristics and requirements. Imagine a portrait of modern Bitcoin players.
According to experts, 53% of holders and users of bitcoin live in North or South America, almost 30% of users come from European countries, and the remaining 18% belong to players from Asia, Africa and the CIS countries.
Countries where Bitcoin is especially popular and widespread include the USA, Great Britain, Malta, Czech Republic, Finland, Switzerland, Gibraltar, Singapore, Georgia and Germany.
As a rule, bitcoin players have a high income - according to experts, the annual income of 24% of currency users is $ 50-100 thousand, while 43% of people have a permanent job. This is a significant advantage for operators, as high player earnings guarantee stable income.
AGE AND GENDER
About 39% of Bitcoin owners belong to the young generation aged 25 to 34 years, mostly men (approximately 90%). These user groups are gradually expanding, as more and more women begin to buy cryptocurrency, and older people begin to trust more alternative means of payment. In the near future, even a conservative and mature online casino audience will appreciate the benefits of cryptocurrencies.
INTERESTS AND FIELDS OF ACTIVITY
Bitcoin users are interested in innovative technologies and choose casinos that introduce new and unique solutions to their platforms. Also, often cryptocurrency owners work in the field of finance, information technology and programming.
By December 2018, nearly 32 million Bitcoin wallets were registered in the world. By understanding the portrait of the target audience of Bitcoin casinos, operators will be able to attract a large number of players to increase profits and make their platform more popular.