mubashirkhatri

Expanding World of Live Video Streaming Services

I'm not afraid to admit that I've spent my fair share of time sitting in front of my computer recently intensely watching live coverage through my live video streaming services. During the recent Olympic games I spent at least three hours a day in front of my computer watching hockey, curling and skiing action (don't hate, once you get into curling your hooked) live through the internet. This does not count the highlights I watched through the websites video sections.

I've also become a big fan of watching live concert Subscription IPTV. The AT&T Blue Room website has become a big force in the online concert world with full weekend coverage of such coveted music festivals as the Coachella Music & Arts Festival, Lollapalooza and The Bonarroo Festival. With their live streaming you can now see your favorite bands from the comfort of your own living room (and without having to spend $10 on a beer).

One of my favorite live video events in recent months, though, has been the live coverage of the Grammy Awards on Grammy.com in early February. Through the website for the first time you could watch live coverage of the winners being announced in the 80+ categories that don't get coverage on the performance-heavy live television broadcast. It might sound weird to watch the winners of the Best Engineered Album getting announced, but I found it pretty interesting. Also, because most of the big Grammy Award categories usually end up being won by artists who I either don't listen to or completely loathe, this is an opportunity to watch artists that I actually like win awards.

With the internet becoming as common as cable TV is most American homes, networks have begun to put just as much effort in their online broadcasts as they do on their television side. The last couple of years have seen CBS put every single one of the NCAA basketball tournament games live online so that fans can watch games from work or out of market. Since studies have shown that productivity at American businesses goes down nearly 50% during these tournament days it seems that this strategy is working.

Networks have also begun putting their shows on demand streaming from their websites just hours after their original airtime. The fact that networks load their streaming shows with commercials online (and no, you can't fast-forward through them) means extra revenue and extra exposure for the show.


mubashirkhatri

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