Having a well thought out marketing strategy is essential for every business. We here at Shopping Cart Elite are well prepared to provide you with the best up to date marketing management solutions. Let’s discuss marketing this time around about shopping cart software.
The processes we are to share with you have been carefully devised by our marketing specialists and can be implemented by any business all around the world no matter they are selling from Rakuten marketplace, Amazon marketplace or from their own ecommerce site. We are also ready to provide training for your employees in order for them to be able to devise and further handle your marketing strategy.
Your brand identity: we can see the importance of brand identity everywhere, in every business segment. Therefore it’s not hard to understand why brand identity has a key importance for any business. To devise a new brand’s identity is a challenging task that takes a great deal of expertise and it’s a cooperation between highly experienced marketing specialists and the business owner. What your business needs to give is your scope or business and then deciding what factors have the possibility to make your business stand out. Brand identity always needs to be the core of all marketing approach. And we are here to help you devise yours.
Customer relation management system (CRM)
This is a customer targeted system integrated with our online shopping cart software which will make it so much easier to manage customer accounts, do the billing, manage or set up orders, make quotes, send out targeted promotional materials and even more. This is like a name or company name based database. It’s enough to enter the company’s name and you will instantly see all possible data connected to that specific customer. This will make targeted marketing and communication so much easier through best shopping cart software. In addition the CRM system prepares various analytics based on customer data, interactions and sales traffic. In addition, it will also be able to screen and get the contact information of all those visitors who spend a pre-defined amount of time on your website, yet leave without engagement. From then on, it will be possible to send targeted ads, emails to these visitors based on the exact actions they performed (what they searched, what they’ve read or what they looked for) on your website. This is called prospect and lead management. The difference between a prospect and a lead is, that while prospect does not engage, leads will do. This is a very important differentiation and it should count in your approach to them too. Our CRM system at best shopping cart software also has a multi contact database which means it can effortlessly store multiple names and emails under the same company. The system would also differentiate between actual customers and potential customers and this will make a huge difference in your future marketing approach too.
Social Media Marketing
Social media sites such as Facebook or Instagram has over a 100 million visitors every single day. This is such a power that it should be used and built on when building a fan base, offering discounts and simply do customer service via social media. To establish social media existence and relevance should be among the top priorities for any ecommerce business. We are ready to share our social media marketing expertise with you. To tackle the misunderstandings, social media shouldn’t only be used for call-to –action. It takes time for a company to become well known on any social media site. Therefore your business needs to have a social media marketing expert who deals with one or more of your social media sites on a daily level. You can use social media to enhance your expertise in your field of business to later on become so-called expert (additional blogs work great in favor of this goal) daily interactions, storytelling works extremely well too. You need always aim for creating a relationship with your present or potential customers; this is what makes long haul business partnerships.
Shopping Cart Elite works with professional content creators who deal with keyword based content on a daily basis. They know what exactly and how exactly they need to write in order for the content to score well for the search engines’ algorithms Content is king. And these days even more than it used to. As search engines constantly hunt for copied, stolen or duplicate contents and are more than keen to downgrade any site where they meet any fault in the content, we ensure high quality, error free original content for you. In addition to basic content, we can also help you with additional content, in form of blogs, discussions and creating well versed FAQ pages for your website.
Our email marketing approach is much different from the ordinary mass email solutions. We work with the shopping cart software that can build multiple lists according to the search or buying preferences of each customer and send out much more targeted call-to-action emails than the ordinary email models do. This will give your business a huge advantage on the market. Next to targeted approach the email server can handle ordinary promotions, discounts, person-related discounts and gift emails too. We make sure that the emails are completely integrated with your website or best shopping cart software, therefore one click is enough to take a client right there on the discounted or promotional page. The automated system is also able to schedule phone calls, send out customized SMS texts and offers you a great deal of reports on all its visitor tracking. In addition the design and title of each email will be put in such way, so that the recipients don’t trash them away. We are against regular ordinary newsletters as most people immediately spam these. We are sure that our email marketing approach will prove to be successful for you.
Conversion Analytics and optimization
What is conversion rate? It means how many of your visitors would convert to become buyers at b2b shopping cart software. The analytics of this greatly helps in determining what’s good and what’s wrong with a website or web page. Our marketing team at Shopping Cart Elite offers an instant solution by offering you our expertise to analyze your website data and conversion rates, drawing the necessary conclusions and taking or suggesting you to take a definite list of actions in order to make the conversion rate higher.
It is a good thing that the software can be tailored specifically for every type of an e-shop. IT development consultants can perform analysis of the requirements of the e-shop and advise the right solution.
Even though it is an open source software, merchants need to hire IT specialists to set up and customize the shopping cart in Magento. Usually, developers charge from three to twenty thousand dollars for basic e-shop customization using Magento shopping cart. Custom site based on Magento shopping cart may cost in the range from ten to fifty thousand dollars, and the price for enterprise-level e-store can be from forty to seventy-five thousand dollars or more.
The most pleasant thing about Magento shopping cart is that it is a turn-key solution, and it covers almost all aspects of ecommerce business from ordering the items to shipping them to the customer.
In addition to that, the software has other outstanding benefits. Here are just some of them. First and foremost, Magento shopping cart boasts free client support on the high professional level. Also, there are opportunities for mobile users as Magento builds “mobile-friendly” versions of e-shops. Those merchants who would like to add multiple stores to manage under one account can do that too. SEO, custom coupons, options to integrate with delivery companies, various training opportunities and much more – these are the benefits that make Magento shopping cart so remarkable.
Do you have a clue how much Magento developers charge for their services? Honestly, the prices differ depending on experience. We can tell that the cost of one hour of developers work may be from fifteen to eighty dollars and everything in between.
Businesses have different budgets. Some companies can employ Magento developers to work on a regular basis (full-time or part-time). The others can afford to hire them on an hourly basis. The developers are working alongside the e-shop owners and staff to fulfill the dreams of entrepreneurs. The principal task is to create an e-shop based on Magento shopping cart that would stand out and be distinctly different from the myriad of other stores.
Some Magento developers like Magento Monkeys, for example, propose flexibility in pricing for their customers delivering solutions of the paramount standard. Working on Magento ecommerce solutions, they help growing businesses and driving up their profits.
More complicated e-stores with a multitude of products may require hiring even more help from developers who integrate various software to 3D modelers.
The info stated above can help you choose the right software for your company needs. For more interesting facts and data on ecommerce software, please feel free to browse our other articles.