Numbers don’t lie. They don’t have opinions, perspectives, flavors, versions, lookouts, assumptions, gut feelings, or anything like that. They depict one thing and one thing only. In all languages, religions, countries, companies, industries and businesses, 2 is 2 and 6 is 6. But ‘good’ can have 7.2 billion definitions.
Here, a lot of importance is places on understanding businesses by using numbers, in fact, understanding every part of a business by using numbers. Of course, this does not mean that all decisions should be number-driven. Understandings should be. It is believed that the more you track your business using numbers and data, the more clarity and deeper knowledge you will have of it. This is popularly known as MIS (Management Information System) in the corporate world. Every entrepreneur should personally focus on the kind of MIS that is being used and made in the company. And if it works, then make a few more of them.
It is up to you to decide how many and what kind of MISs you wish to operate in your start-up. Only one advice: if you are not using numbers to understand your business and to take decisions, you might as well rely on the planetary positions of the Milky Way to do so.