Trademarks give your brand a legal recognition and right to carry out your business under that registered name. A trademark also means that no other business can use it on its products or services to promote or carry out their business. However, if somebody does get involved in infringement of your trademark, your best course of action is to send a cease and desist letter to warn the guilty party about the infringement. In case if a formal warning is not sufficient to resolve the infringement issue, you might be required to hire the services of a trademark litigation attorney.
In many ways, a trademark litigation procedure is pretty similar to the procedure followed under a copyright infringement. In this procedure, the first step is to send a ‘cease and desist’ letter to the party who is guilty of infringement to stop it from using the trademark in the future. If the defendant does not comply with the letter and does not cease from using the trademark, them a motion is filed in the court regarding the infringement by the trademark litigation attorney.
If you want to find out more about this trademark litigation process and how it can help you in protecting your trademark from unlawful infringements, you can also look at the Infographic ‘Can-protect-trademark’ to know more about the services that you can avail in this regard.