Impulse buying is the unplanned decision to buy things. These days many stores and outlets are using this strategy to increase their sales and profits. With the help of sign boards it is very well implemented. Many store owners are having a layout of their store in such a way that it increases their impulse purchase. Studies tell that men do impulse purchasing more than the women. For instance, if a man is trying shirts there are more than 60% of the chances that he will buy it. This is the reason that in men’s section changing rooms is deliberately kept near.
On the other hand to talk about women, everyone knows how fickle minded they are! When they choose a dress then they think hundred things on the same time. For example, will the dress suit them, they might like the color but not the design. If color and design is according to their wish then there is a might chance that it is out of their budget. Hence, they do less impulse purchases as compared to men.
Sign boards motivates, tempts and allures a customer to buy something which they were not planning to buy. Many a times you end up buying things which you don’t require at all because you saw a sign board which tempted you like anything hence you bought that item. Therefore, there are many instances seen in which a custom sign and banners have helped in doing the impulse purchases.