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Trying to support yourself by selling just one wp tweet machine 2.0 review is like trying to support yourself on a stool that only has one leg – you’re bound to come crashing to the floor sooner or later! And that’s why you need to get diversified by creating multiple products – and thus multiple streams of income.
Think about the many businesses that you patronize. Do any of them sell just ONE product or service? It’s highly unlikely. And if they do, they’re probably leaving a lot of money on the table. They’d be short-changing both themselves as well as their customers.
● Your car dealer sells cars. But he also sells financing and car maintenance and servicing.
● Your vet of course sells health care for your pets. But she probably also sells a wide variety of pet products, from flea prevention to dog collars.
● Your freelance copywriter primarily creates sales letters. But he probably also creates supporting sales materials such as classified ads and email solo ads.
Point is, no matter what kind of business you have – whether you sell products or services, whether you sell online or offline – you need to get diversified in order to increase your revenue. There’s a good chance that you’re in the business of selling information products online. So let me show you how to diversify your business by creating five distinct categories of products and services

1. Create Your Own Ebooks and Small Reports
In this case you don’t create just one ebook or small report. Instead, you create a variety of products, which gives you the opportunity to set up a sales funnel. Example: Let’s say you sell weight loss information. Here’s an example of the types of reports and ebooks you might create:
● $10 report that gives an overview of nutrition and exercise guidelines.
● $50 ebook that gives more in-depth information on losing weight.
● $100 ebook package that offers advance weight-loss information.
● $40 ebook about motivation.
● $30 ebook about maintenance.
● $15 report about weight loss supplements.
● $10 report about getting flat abs.
You get the idea. You can offer a variety of products under a variety of price points, so that you always have “something else” to sell to your 
wp tweet machine 2.0 review  as well as your existing customers. Tip: Even though I’m referring to you creating these ebooks and reports, don’t take that in a literal sense. You can certainly outsource these tasks to a competent team of freelance writers.
2. Build Membership Sites
One of the main advantages of building a membership site is that it gives you the opportunity to create a passive income stream. That’s because you sell your prospects once on joining your membership site, and then they keep paying a recurring monthly membership fees, which generates residual income for you. There are three main types of membership sites you can create:
a. Vault-style membership site.
This is where your customers pay one time in order to receive instant access to a large number of resources all related to one topic. Example: You sell golfing materials. You may provide a wide variety of resources such as ebooks, reports, blog posts, audios, videos, software and similar resources. All of these resources would be focused on improving the member’s golf game. You don’t have to provide extra content on an ongoing basis for this site, nor do you receive ongoing monthly membership fees. However, this site does give you an opportunity to build a customer list, so you can email these existing customers a variety of backend offers… thus
diversifying your income.
b. Traditional monthly membership site.
This is where your customers pay an ongoing regular membership fee. Usually members are rebilled monthly, but you may set up other payment options, such as weekly, yearly or anything in between,
In exchange for these regular membership fees, you provide your
customers with new training materials or other resources each week or
each month.
Example: In keeping with the golf example, you may provide your members with a new golf lesson every week, such as how to improve their swing or how to improve their play on the green.
The disadvantages of this type of site are that many owners struggle with retention as well as creating new 
wp tweet machine 2.0 review constantly. Here’s the solution…
c. Fixed term membership (FTM) site.
This style of site is like a traditional membership site, because you provide new materials to your members and they pay you ongoing membership fees. The difference, however, is that you’ve made it clear upfront that this arrangement only lasts for a fixed term, such as three months, six months, a year or more.
Example: Once again, let’s look at the golf example. Instead of
sending your members new training material for an indefinite period of time, you instead fix the membership term to something like six months (24 weeks). You can then create 24 weekly lessons, such as “24 Golfing Secrets Every Golfer Ought to Know.”
The advantage is that you won’t struggle as much with member retention, because people who start a membership site and see a clear end date in the future are less likely to quit. They’ll just stick it out in
order to get the full benefits of your training materials. Another advantage is that you can create the content once and have it delivered by autoresponder, which makes the day-to-day maintenance largely hands-free for you. 
You don’t necessarily need to restrict yourself to just one type of membership site. Example: You may decide to diversify by offering a vault-style site at a good price to use as a lead generator. Then you can upsell your customers into a fixed-term membership site.
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