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Get More From Your Facebook Ads
Facebook ads can be a powerful tool to increase your webinar master review. Let’s look at 5 ways you can get more from your Facebook Ads and really up the rewards.
#1 Sponsored Stories
If you have an app and you are going to be advertising using Facebook ads, make sure you take advantage of Sponsored Stories on mobile. Getting these mobile clicks is important if you want them to download your app. E-commerce research shows that when a user downloads a retailers app they generally spend more with that retailer.
#2 Do Your Own Bidding

Make sure you do not let Facebook bid for you. It can look like that’s your only option when you are creating your ads, but that’s not so. In the small print you can select the ‘advance pricing model,’ which puts the control back in your hands letting you set your own CPM or CPC. Your n credit card is on file with permission to placed charges on it. If you let Facebook do your bidding you could be in for a big shock!
#3 Engage in Thorough Testing Test and then test some more. Test different ideas, different ways of targeting your market – test two
different versions of an ad – test – test – test. When you are happy with the results you are achieving you can make that your final choice. Facebook provides you with tons of data that you can analyze to see how your ads are doing.
#4 Make Use of FBX
Facebook has recently added FBX, which is a new ad exchange. This is one of the biggest improvements to advertising to be seen in years. FBX for the most part operates like a traditional exchange that marketers are familiar with, bidding in real time, but FBX is upping the ante. If you are going to take advantage of FBX you will need to have your own data and be ready to work with one of the DSP vendors. The cost is going to make your way more efficient.
#5 Work Around FBX Shortcomings
The biggest complaint is that Facebook is not providing the data, but that doesn’t mean you can’t have highly targeted ads. You just need to learn the workarounds of FBX and you’ll be getting more out of your Facebook ads than ever before.
Why You Should Split Test Your Facebook Ads
One of the key things any advertiser using Facebook ads must do is make sure that their ads are running the best they can. Far too often advertisers launch a Facebook ad campaign, pay little attention and then are shocked, disappointed, even angry when they see they spend $200 and the results were minimal. Instantly Facebook is blamed, but the reality is that you create your ads, you define the targeted audience that will see those ads, and it is up to you to make sure your ads are providing the results you want. This is why you should split test your Facebook ads every time! Top notch marketers know that performance is the result of testing-testing-testing.
Let’s pretend you are going to run an ad. You need to include an image on that ad to attract the attention of the viewer. How will you know which image will draw the highest targeted click through rate. You’ll determine this with split testing. Always only change on a component of your ad at a time so that you can track and compare accurately. First, you might change your image, then you might change something in the wording of your text, or you might change colors. Whatever you are doing always only make a single change at a time.

There are actually a limited number of things you can change, but here are the four main groups that
you should always test your ads against.
1. Ad Image – Take time to test various images to find the image that performs best. Sometimes it’s about the image itself. Sometimes it’s about the colors. Sometimes it’s about the size. You get the idea. For example, you might find that females respond better to images that are pink or that contain a lot of pink.
2. Ad Copy – What is your message saying? Change the copy wording. Change what you are asking for. For example, asking the viewer to click ‘like’ works pretty well.
3. Interest Groups – You target your interest groups when you create your ads. These are the people that are likely to be more passionate about what it is you have to offer. It’s expensive to target those people that aren’t your interest group. So make sure you spend some time with trial and error here.
4. Demographics – Among your interest groups are the demographics of that group. Try splitting your group further into age, gender, etc. and then try your ads. The better you do this the better your ads should perform.
Split test your Facebook ads to make sure you get the most from your 
webinar master review.
How to Run A Solid Facebook Ad Campaign
When you first start your Facebook ad campaign one thing you will notice is that performance tends to degrade with time. That’s because the cost increases incrementally to reach each subsequent Facebook
user. In other words, The initial people who click on your Facebook ad tend to generally be the most responsive to ads. Once you pass the first wave of people the cost of reaching the following group increases.
As a result, you need to monitor your daily click through rate (CTR). You need to watch how your CTR performs over a period of time. If you start to see a decrease you might want to consider either switching up your 
webinar master review or targeting a different group. At some point, all of your ads will lose their effectiveness. If you are not monitoring your Facebook ad campaign regularly then you will find that you are wasting tons of money. They only excuse not to monitor is you are lazy or dead. You should also test your ads performance at various times. You will likely find that during different parts of the day your ad performs better than during other times in the day. You can’t choose which time of day your ad runs; however you are able to manually turn your ads on and off, so that you can make sure your ads are running at the optimal times. Eventually, it is hoped that Facebook will ad this kind of control, but right now no advertiser has that control. Many Facebook advertisers are fond of the cost per fan model, because Facebook provides all page administrators with an excellent engagement channel. While email is recognized as one of the top  marketing channels, Facebook also performs well. That’s because the quality of the content on Facebook is reshared by many users. This translates to an increase in your fan base and the possibility of your content going viral on Facebook. There are many email marketing sites like MailChimp that are seen as a way to make email marketing more social, the reality is that Facebook pages continue to be
top marketing channel. Therefore, investing in Facebook advertising using a cost per fan basis is a very smart idea because once you get a fan you can continue to engage them through your feed. When you run cost per fan campaigns in combination with running CPM based ads you can really optimize your ads on a cost per action model. Facebook advertising is a great way to grow your business when you know how to run a solid ad campaign.


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