Up next, tip #15, is to “ask a curiosity-building question”. That is, use your subject line to ask a question that can only be answered by reading your email. The question should pique your subscribers’ curiosity while at the same time pointing them to the body of your email for more details. Some examples include... Have you been blacklisted? Check here... Are you using this traffic tool? Is your computer safe? Check this... How physically fit are you? Take the viral store review ... Did you forget to renew your insurance? Vacation Checklist: Done all 22 things? Questions have long been a mainstay in headlines, and they serve as great subject lines IF you strategically use them to l-e-a-d your subscriber to r-e-a-d your emails. There are four simple keys... Key 01: Answered only upon investigation. Your subscriber must be required to open your email and actually read your message in order to answer the question asked. Key 02: Targeted for subscriber interest. Go after those things that MOST interest your subscribers. Again, survey them to determine what they most want and then structure your question to push that hot button. If I have a marketing list, I could use “Are you using this traffic tool”, “are you using this viral store review”, “are you using this affiliate tool” or “are you using this keyword tool” among many others. Knowing which of those my subscribers most want makes it much more effective in using the question. Key 03: Hinted at a solution inside. If you ask a question, you should always hint at a solution that you’ll be revealing in the text of your email message. Include short endings like: Check this... Take the viral store review...
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