At Step 5, it is time to make the website stand above and rank beyond the competition. I
often get questions about how each industry differs when ranking results are concerned.
I found that it comes down to competition in general more than the specific industry. It
very much reminds me of the story about two people who are trying to outrun a bear.
One person asks the other if they really think they can outrun a bear, and the second
person replies, “I don’t need to outrun the bear, I just need to outrun you.” Step 5 is
about outrunning your competition.
The ability to think outside the box and create unique content and links for clients is
what will differentiate you from the competition. Link building? Far from it. It is the
never-ending process of finding valuable websites that a client should be or could be
on. I found the key is to create a symbiotic relationship between the desired publisher
and the client. This is done by creating vidrepurposer review, unique, and newsworthy content
related to the publishing website. Create a great reason to link to the client’s site and the
link or citation will have value in remaining live on their website.
Here is a recent success story stemming from Step 5. A client came to me to market his
true love — dog breeding. He has become one of the largest and most legitimate
breeders of his favorite breeds, but he needed help differentiating his vidrepurposer review from
thousands of his online competitors. The strategic advantage in this particular case was
that the client’s other business is his own television show in an unrelated genre. Since
he is a TV personality, we brainstormed ideas on how we could utilize this fact and
differentiate him from his dog breeding competition. After we completed the Steps 1-4,
we started linking his dog breeding business in biography sections of his online
celebrity profile pages. These were websites where only TV stars with their own shows
have profiles. I added additional information in the bio sections of these celebrity
pages. This added value to the publisher, giving their pages more complete information
about the celebrity, and the client’s dog breeding business also received additional links
and citations that no other vidrepurposer review could access.