HowáToáUseáStoriesáToáBuildáYouráCase vidoyo review Stories are an important part of the process of writing copy. Well¬told stories have entertainment value. They can build anticipation, as prospects have to keep reading to find out the ending. They can build rapport with prospects, especially if you're sharing experiences with which they can relate. For me, the most important thing is that stories are another way you can convey the lessons and points you want to make. For example, for my imaginary dating product for men, I listed one of the possible points of agreement as the idea that “men and women are different.” I could talk about that using “straight talk”, but another way of establishing this point might be to recount a story or experience in which men and women typically respond differently to something. The story could be used to make or reinforce the point. In this chapter, I'm going to show you how to use stories to make points, and also discuss the different types of vidoyo review you can use.
By the way, stories work best for problem solving products, especially when the product is tackling human flaws. For example, a “weight loss” product has to deal with several possible human flaws, including not having enough willpower, being drawn to “bad” foods, and plain old laziness. GETTINGáTOáTHEáPUNCHLINE Just like jokes, the stories you tell in your copy should have good punchlines. While the punchline in a joke is designed to get a laugh, your story's punchline should be designed to make a point, to convey a lesson to the reader. Unlike a joke, you can get to the punchline either at the start or the end of your story.
Let's look at the Roadmap I set out earlier, for my imaginary dating product for men. The Roadmap started off like this... Introduce the problem. What goes wrong? [examples] It's not about looks etc. [story of “my friend Bill” to illustrate] It's about confidence, awareness, knowing what to do or say etc. Earlier on I got to the point about “it's not about looks”, and in the Roadmap I indicated to myself that I could recount a story about my friend Bill, that would illustrate my point. I'll take the copy further now. In the example below, I make the “it's not about looks” point first, and then use my friend Bill to illustrate my vidoyo review. Truth is, it isn't really about looks, height, money... or any of the things “society” and “the media” say it is. Sure, those things can give you an advantage. If you look like Brad Pitt, you're obviously going to attract women without much effort.