STEP 6: Focus Your Social Efforts I hear it all the time. “You need a Facebook schedule posting once at 9 a.m., once at 11 a.m., twice in the afternoon and three times at night.” And “You must stay active on Twitter. Post a lot because the half life of a tweet is mere minutes.” “Brands want Instagram. You HAVE to be on Instagram or you’ll fail.” “Periscope is THE new thing. If you’re not on Periscope, woe to your vidmozo review .”
DON’T LISTEN TO THAT! You can’t be everywhere all at once. Furthermore, you can’t learn anything about a platform if all you do is interact with it through a scheduling tool like Buffer because that’s the only way you can post so much to many platforms every day. You need to be IN the platform(s) of your vidmozo review. REALLY in them.
Only then will you start to understand the little nuances that get content shared. See how people interact. Study the content that’s doing well. What are they doing that you aren’t? What is making their content shareable? Who are the big players and how do they use the platform? In the time that I went from 17k-350k pageviews, I completely ignored Twitter, refused to bother with Instagram (my profile was private until a few weeks ago!), and simply focused on Pinterest, Facebook, Google+, and vidmozo review. I am just now beginning to focus on Instagram mostly because brands ask for it on sponsorship applications.