Obviously, in your email you’ll want to POINT TO A SOLUTION. You get to be the knight in shining armor. You get to be the hero. It’s one of the classic marketing scenarios: point out a problem and point to your videocrate value deal review .
No one wants pain and if you’ve got the right remedy, you’ll be the one to profit.Moving on to tip #11, which is “Be casual”. Let me ask you a question – which do you usually read first … something that obviously looks like it’s a promotional mailing, or something that appears to come from a friend or relative? Unless you’ve got issues with your Cousin Jenny or your little sister is getting too smart for her own good, you’ll almost always go for the messages that are more intimate. You should write that word down and circle it. Intimate. Intimate isn’t business-like. Intimate isn’t forceful. Intimate isn’t marketing mumbojumbo. Intimate isn’t stiff and stuffy and rehearsed. Intimate is closeness – and closeness is casual. (Most of us would never apply for a bank loan in our videocrate value deal review, but we would lounge around with our spouse clad in our favorite t-shirt and a pair of boxer shorts. Closeness is casual.) Sometimes the best approach to a subject line is to be very casual. Again, let’s look at some examples... Just checking in I’m back Quick question for you When I get to the office When you get a few minutes It’s been a while Sorry I forgot about you A quick message from What do you think? Ooops! I need your help I hope you noticed two things about these particular videocrate value deal review as I read them: (1) Firstly, they were all very brief, weren’t they? They weren’t long and drawn out. They were very concise. Isn’t that how you usually communicate with close friends and relatives? (2) Secondly, they were all very intimate, weren’t they? They were casual. Not “in your face”. They sound like something that was sent to you and you alone … and that, myfriend, is the ultimate tactic for getting people to open your emails and take a look … when they are convinced you are talking to them, they’ll read. Be casual. This ain’t an executive board meeting. It’s a simple communication between you and the guy or gal on their other end of the line. Not a nameless, faceless number on your list, but a real live human being who trusts you enough to stay subscribed to see what you’ve got to say to him. Not what you’ve got to say to a gazillion other people, but what you’ve got to say to him. Details:
