Imagine you had two different ads created for you. How do you know which one is
likely to produce the better response?
In 1886, retail businessman John Wanamaker famously quipped, "I know that 50% of my
advertising is wasted. I just don't know which half." But the truth is much worse. In fact, most advertising is wasted, because most advertising is not based on what’s been proven
So to go back to my earlier video agency studio review : how do you know which ad will perform better?
To answer that question, we must first have a history of test results. That is, we must have
a pretty good idea as to what types of elements in an ad produce the best response, based
on real-world tests. Not what you think or I think what will do best. Not your mother or
next-door neighbor. Not even the million dollar ad agencies. In fact, nobody would really
know what to focus on, UNLESS they had access to these proven test results.
And in order to get these test results, there would have to be some way to specifically
measure the results of any given ad. We would need to know which types of elements
performed well and which did not. Then we could analyze the ads and determine the
common techniques used among the successful ones.
Well, fortunately much of this work has been already done for you. There are over a
hundred years of history on advertising test results in which you can base your
assumptions. So if you knew which kinds of video agency studio review performed better, then you might be able
to take an educated guess as to which of the two ads would perform better than the other.
Of course, that kind of information is just a “starting point.” You still need to test your
I’m going to show you how to test your own sales letter the right way, so you can cut the
dogs loose and go with the winners every time. And ultimately we’re going to look at
how to make your website “learn” to show the most profitable combination of elements
that make up a sales letter.
No matter how successful your sales letter is, I can’t stress the importance enough of
testing it to improve video agency studio review even further. Sometimes the tiniest tweak can be responsible for
boosting a sales letter’s conversion rate considerably. But how will you ever find out
which tweaks those are unless you test them?
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