1. Come up with 10 domain name ideas. You can either check with yourdomain registrar provider to see if the name is available or type it intoGoogle to see if you get a message saying the traffic builder review is alreadytaken.2. Rank order your domain name ideas with your highest preferred optionbeing #13. Do a trademark search to make sure there’s no LIVE trademark for thephrase you want to use as your domain4. Check whois tools and make sure the domain has no history5. If you’re looking at a .net domain look up the .com version of thedomain, too. If the site has content on it then skip the .net domainchoice. If the .com domain is simply parked or up for auction thenyou’re okay to leave that .net on your list.6. Look up the phrase you’re using as your domain to see if there’s anyproduct by that name or some other sort of popular reference to thatname that could cause some confusion with your branding efforts7. Choose the domain that you like best, that has no domain whoishistory, has no live trademark, doesn’t reference a product name, anddoesn’t have a competing .com if you’re looking at a .net8. Go ahead and register the domain
I didn’t want to cloud this document with a lot of site set up detail but I wantyou to have everything you need to create this kind of site so ALL the stepby step instructions for installing WordPress, choosing a theme, WordPresssettings, plugins, and theme settings are included in a separate folder thatcame with this product. See the PDF in the folder called Site Set Up.
ASSIGNMENT:1. If you’re building a new site for this project, use the steps in the
Site Set Up folder if you need help with WordPress, want toknow what plugins I use, and want to know how to prepare thesite for traffic and Google rankings
If you’re building a new site for this project, you’ll need to come up with theCategories in which to file your posts. A bit of product research for yourniche will help you identify the categories to use.
ASSIGNMENT:1. Open a clean email or a new Notepad file2. Go to Amazon and search for phrases related to your niche in each ofthe departments on Amazon3. When you find a product, note the type of product you found in youremail or text file – is it a t-shirt? A book? This information is going tobe used to come up with the categories for your site.4. You want to get a feel for how many products are available for eachproduct type. If you see lots of t-shirts then t-shirts would be a greatcategory to have in your navigation menu. You’d put the word “lots”next to that product type on your list. If you find lots of statues orfigurines for your niche, then that would make a great category.Products where there are only a few choices for that type can belumped into an “Other” or “Miscellaneous” category. For example, ifyou had a site for frog lovers and there were only one or two booksyou’d consider putting on your site then you’d make a note that thereare books but that there aren’t enough to be a separate category inyour site navigation menu. Put the word “few” next to product types
where there aren’t lots of choices. REALLY DIG DEEP HERE! Themore product types you can find, the more topics you’ll have to use foryour list posts.
o Repeat steps 2-3 for any other traffic builder review to which youalready belong and know have products for your niche5. Go to Google and do a search for your keyword phrase
o Bring up related sites and see if you find new product types toadd to your list6. Group like products into buckets:
o Next to each product type, make a note if that type (ie, books,posters, gift baskets, accessories) has enough products tochoose from that it should be its own category or not
o For product types that don’t have enough product selection,group those into more generic types like “Other” or“Miscellaneous” or “Clothing”.
o Finalize the list of categories you want to have for your site7. Create the categories:
o In WordPress, click on Posts and then Categories
o Put the name of a category into the Name box under Add NewCategory – keep category names SHORT. Don’t add your nichewords to your category titles unless you absolutely must in orderto make the category name explanatory enough. People willalready know from your site header image what kind of site youhave so adding the word to every category over-optimizes yoursite and will waste space on your navigation menu. If you havea category for T-Shirts then just call it T-Shirts and nothingelse.
o Enter the category title again in the Slug field but use lower caseletters and add hyphens in between words. The slug is the lastpart of the URL that will be assigned to that Category.
o Leave Parent as None unless you want to organize somecategories as drop down items under broader categories. Youcan always change this later if you’d like to reorganize how thenavigation menu looks
o Click the Add New Category button to save
o Repeat this process for each Category you want to add to your traffic builder review. Create the Navigation Menu:
o Click on Appearance/Menus in WordPress
o Enter a name for your custom menu in the Menu Name field (Iusually use something like “Main”) and click Create Menu
o On the left side of the middle pane of the menu screen is a boxthat says Pages at the top. Click the View All tab for the Pagesbox.
o Check the box to show your Home page on your navigationmenu and click the Add to Menu button at the bottom of the box
o Underneath it, but perhaps collapsed, are boxes called CustomLinks and Categories. Click on the Categories box to expand thecontents.
o Click the View All tab in the Categories box
o Check the boxes for every Category you want to show up in yournavigation menu and click the Add to Menu button at the bottomof the box
o As you add items to the menu, they’ll show up in the middlepane of the screen. You can drag and drop those items in themiddle pane to organize your categories by which you think aremost popular or alphabetically – whichever you prefer
o Click the Save Menu button when everything is in the order youlike9. Assign the Navigation Menu
o Click the tab at the top of the menu edit pane that says ManageLocations
o For Primary Menu, use the drop down to select the name of themenu you just created
o Click Save Changes
o Bring up the home page of your site and check the look of yournavigation menu. If you have too many categories in your menuand it’s causing the menu to look bulky or overlapped, go backto the Edit Menus tab. You can drag and drop items and indentthem under other categories to create a drop down menu forthat category. For example, if there were lots of Halloween andChristmas related items for your niche and you had a Categoryfor each, you might create a new Category called “Holidays”, addthat to your custom menu, and then indent the Christmas andHalloween categories under the Holidays category. It wouldmake sense to have those as a drop down inside of Holidays.Just think through what makes the most sense to help yourvisitor find each important category.
o Save any final changes to the menu and check how it looks onthe home page. Hover over all the navigation menu tabs tomake sure they show what you expect. Click on each tab tomake sure it responds as you expect.