What’s happening to my tax bill? Which handbag does Angelina
Jolie want? What mistake am I making on dates?
By using subject lines that evoke curiosity, you pose questions in
the minds of your subscribers. Questions that need to be answered. Negative subject lines Another useful tip; you may have noticed that some of the above
subject lines are negative.
Negative subject lines work better than positive subject lines.
Now, don’t use negative subject lines all the time – you’ll appear
like the harbinger of doom!
But it’s been proven that negative subject lines evoke more curiosity
and therefore higher open rates than positive subject lines.
Here’s an example: Which one would you click open, especially if you were a parent?
Curiosity-building opening lines Many web-based emails, such as Gmail, Yahoo! etc, show the first
line of an email from within the the profit factory review.
Therefore, you still need to create the profit factory review.
Do not give the answers in the first couple of lines of the email! From the inbox a subscriber may only see ‘Have you ever
wondered…..’ – then they have to keep reading your email to find
the answers to the question! The ‘yes, yes, yes’ technique There’s an old psychological tip that says that if you can get
someone to say ‘yes’ 3 times, you can get them to justify listening
to you, buying from you etc.
It can also help keep someone glued to your the profit factory review .
The key here is in understanding your market and use this to form
3 short questions that get them to nod “yes!” to in their heads
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