Those are very high performing names you can test out vs your own name to see what the results will be. For example, I used a sales persons name in an email and tested it vs. Lindsey Roth and his name only produced an open rate of 9% while Lindsey Roth produced an open rate of 14.3%. That’s quite a difference! What time of day, and the day of the week makes a difference too. This one is very hard to gauge because some days, certain times work better than speakez review . This is a test I don’t spend much time on at least when it comes to split testing. I will look at data of campaigns sent out to compare times and open rates but there are a few things I’ve learned. 1.) Mondays are usually very good days to send, preferably in the morning around 8:45-9:00AM. 2.) Mondays are bad if it is a holiday; don’t send on that Monday at all unless it is around 9-10PM. 3.) Tuesday mornings are statistically some of the worst sends as far as open rates go. If you send on a Tuesday make sure it is in the afternoon or early evening. 4.) Wednesday and Thursdays are great days to send usually unless the Monday was a holiday. These days produce a lot of action, a lot of inbound calls. 5.) Sending in the middle of the night produces low open rates. Some internet marketers prefer to send at 3AM, but statistically it isn’t a good time at least for local business owners. Wait until at least 6:00AM to send if you want it out early. Testing your Call to Action in the Email can result in higher click through rates, and ultimately more leads. I started testing things out by increasing font sizes of certain speakez review, underlining, bolding, changing colors, adding highlighted text. I’ve also tested adding a repeated CTA in a P.S. or signature line. This is the type of test you will want to be performing when your opens have been improved. Some could argue that the calls to action should be tested and have a higher priority than testing the open rates and that may be true. I can see how that would be more important, but it’s not how I do things. The reason I don’t split test CTA’s first, is because I want to make sure my message is in front of enough people, that’s the most important thing to me. I want to remain in front of these people because I know statistically; it is going to take multiple emails for them to even trust me enough to take a desired action. Test different layouts and designs for your email marketing template. The most notable difference you should be testing is image intensive designs vs. very simple, clean, responsive designs. Responsive should be one of your biggest concerns to be honest with you, because out of all the emails I send, about 50% are opened on a mobile device, and it usually doesn’t have automatic image download. Plan on having a mobile compatible or responsive design for your email marketing, otherwise you’re working against yourself. The biggest problem I see people do in email marketing, with their email templates is going overboard on formatting and images. I know, I know, it’s great for something to look good but if 70% of the people aren’t able to see the email the way you intended then it is useless and far less effective than the simple template with no advanced formatting that is formatted how it should be for everybody who opens your speakez review. Subheading is almost as important as the subject line. Once you have the subject line hammered out and you know it’s a winner, you need to determine the best sub header. The sub header, well at least what I refer to as the sub header is actually the headline of your email once it is opened. It isn’t the subject line, it is a headline. This is what determines if a person is going to continue reading on or not. The problem when testing the sub header or headline is that there isn’t a truly effective way to analyze whether one is better than the other unless you have a minor call to action in your email, such as a link to a blog article or some citation you’re providing that surrounds the context of what you’re talking about. Overall, I will usually measure the effectiveness by the click through rate of the call to action at the end of the email. Is it the most effective way to judge which headline is the best? Maybe not, but it’s really all I can use to quantify the success of a particular headline. You can also test different font sizes and colors for the headline. Surprisingly enough, 16 point and 18 point can generate very different results. Never, in any of your split tests or prior to deciding what to split test, assume that something wouldn’t make an impact. It’s often the little things you do that end up making a big difference. Lists, bullet points and where you put them should be tested as well. Having a bulleted list, or numbered list can be very effective in the copy of your email. The split test I have run that had the most noticeable results was at the end of the email. In one sample I had a bulleted list before the main call to action, followed with a P.S. essentially repeating the CTA. It performed well, but the one that performed better was the call to action followed by the same bulleted list and then ending with the last CTA in the P.S. line. It wasn’t some small difference… it actually increased the click through rate by over 200% from the original copy.