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SpeakEz Review – Convert your visitors with Speakable pages

SpeakEz Review – Convert your visitors with Speakable pages

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Those are very high performing names you can test out vs your own name to see
what the results will be. For example, I used a sales persons name in an email and
tested it vs. Lindsey Roth and his name only produced an open rate of 9% while
Lindsey Roth produced an open rate of 14.3%. That’s quite a difference!
What time of day, and the day of the week makes a difference too. This one is
very hard to gauge because some days, certain times work better than speakez review .
This is a test I don’t spend much time on at least when it comes to split testing. I
will look at data of campaigns sent out to compare times and open rates but there
are a few things I’ve learned.
1.) Mondays are usually very good days to send, preferably in the morning
around 8:45-9:00AM.
2.) Mondays are bad if it is a holiday; don’t send on that Monday at all unless it
is around 9-10PM.
3.) Tuesday mornings are statistically some of the worst sends as far as open
rates go. If you send on a Tuesday make sure it is in the afternoon or early
evening.
4.) Wednesday and Thursdays are great days to send usually unless the
Monday was a holiday. These days produce a lot of action, a lot of inbound
calls.

5.) Sending in the middle of the night produces low open rates. Some internet
marketers prefer to send at 3AM, but statistically it isn’t a good time at
least for local business owners. Wait until at least 6:00AM to send if you
want it out early.
Testing your Call to Action in the Email can result in higher click through rates,
and ultimately more leads. I started testing things out by increasing font sizes of
certain 
speakez review , underlining, bolding, changing colors, adding highlighted text.
I’ve also tested adding a repeated CTA in a P.S. or signature line.
This is the type of test you will want to be performing when your opens have
been improved. Some could argue that the calls to action should be tested and
have a higher priority than testing the open rates and that may be true. I can see
how that would be more important, but it’s not how I do things. The reason I
don’t split test CTA’s first, is because I want to make sure my message is in front
of enough people, that’s the most important thing to me. I want to remain in
front of these people because I know statistically; it is going to take multiple
emails for them to even trust me enough to take a desired action.
Test different layouts and designs for your email marketing template. The most
notable difference you should be testing is image intensive designs vs. very
simple, clean, responsive designs. Responsive should be one of your biggest
concerns to be honest with you, because out of all the emails I send, about 50%
are opened on a mobile device, and it usually doesn’t have automatic image
download.
Plan on having a mobile compatible or responsive design for your email
marketing, otherwise you’re working against yourself. The biggest problem I see
people do in email marketing, with their email templates is going overboard on
formatting and images. I know, I know, it’s great for something to look good but if
70% of the people aren’t able to see the email the way you intended then it is
useless and far less effective than the simple template with no advanced
formatting that is formatted how it should be for everybody who opens your
speakez review.
Subheading is almost as important as the subject line.
Once you have the subject line hammered out and you know it’s a winner, you
need to determine the best sub header. The sub header, well at least what I refer
to as the sub header is actually the headline of your email once it is opened. It
isn’t the subject line, it is a headline. This is what determines if a person is going
to continue reading on or not.
The problem when testing the sub header or headline is that there isn’t a truly
effective way to analyze whether one is better than the other unless you have a
minor call to action in your email, such as a link to a blog article or some citation
you’re providing that surrounds the context of what you’re talking about. Overall,
I will usually measure the effectiveness by the click through rate of the call to
action at the end of the email. Is it the most effective way to judge which headline
is the best? Maybe not, but it’s really all I can use to quantify the success of a
particular headline.
You can also test different font sizes and colors for the headline. Surprisingly
enough, 16 point and 18 point can generate very different results.
Never, in any of your split tests or prior to deciding what to split test, assume that
something wouldn’t make an impact. It’s often the little things you do that end up
making a big difference.
Lists, bullet points and where you put them should be tested as well. Having a
bulleted list, or numbered list can be very effective in the copy of your email. The
split test I have run that had the most noticeable results was at the end of the
email. In one sample I had a bulleted list before the main call to action, followed
with a P.S. essentially repeating the CTA. It performed well, but the one that
performed better was the call to action followed by the same bulleted list and
then ending with the last CTA in the P.S. line. It wasn’t some small difference… it
actually increased the click through rate by over 200% from the original copy.

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https://sites.google.com/site/glennreview/speakez-review-convert-your-visitors-with-speakable-pages

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