There are a number of products on the social ecom classroom review that will perform multivariate tesing.
In fact, Google has released a beta of their own tool, the Website Optimizer. Although the
tool is designed for users of Google Adwords (and is integrated with Adwords), the tool
tests all traffic to your site, regardless of the source. The tool is still in beta testing, but is now open to the public. It’s free to apply and to use
the tool, and the only requisite is that you have a Google Adwords account.
If you’d like to learn more about multivariate testing, I recommend David Bullock’s site,
shown below. David has a variety of resources to help you make the most of your testing,
and he helps to boil down some of the more complex aspects of the algorithms down into
manageable bites. As you can see, there are two or more sales letters, which may differ by only one element
on the page, or they could each be completely different from one another.
Now let’s compare that to multivariate testing, which, as you may recall, takes a different
approach. Instead of sending the visitor to one of several versions of a “static” sales letter,
the sales letter is assembled on the fly and dished up to the visitor.
Let’s first examine how a single element (a headline, in this case) is selected to be
included in the sales page. Now that you’ve seen how both a typical split test and multivariate test work, let’s
combine the two.
Why would we do social ecom classroom review?
So we can get the best of both worlds. A split test is best when you have two completely
different sales letters (like when you have a new letter challenging the control).
Multivariate testing is more ideally suited when you want to test a bunch of headlines,
leads, video versus no video, a header graphic versus none, and more—all at the same
time. But it does not handle two or more completely different sales letters well.
For example, if you had two sales letters—one an 8-page letter that was more benefitfocused, and the other a 20-page letter that focused on story-telling, where the problem
was introduced, agitated, then solved (by your product)—how would you set this up with
It would be cumbersome and a lot of work, to say the least.
Multivariate testing is used when you have a lot in common between the two social ecom classroom review
with the differences being the specific elements being tested. If the two letters are
completely different, how do you separate the elements to be tested? You might as well
use the entire sales letter as an element (which would in essence be the same as a split
Let’s imagine we had two completely different sales letters we wanted to test. And let’s
take it a step further and say that in each letter, we wanted to test different headlines,
leads, graphics, layout, the P.S., close, and much more.
In this scenario we would be sending visitors to one sales letter or the other (i.e. a split
test). And from there, each letter would be optimized for the best headline, lead, etc. (i.e.
a multivariate test).
How would that look?
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