Before I go further, I want to give you an example of what can happen if you
ignore this advice, a personal example.
When I was just starting out, I was driving traffic to affiliate niche sites using
Google AdWords. I was profiting in several different niches, and life was good.
For every dollar I was spending on clicks on my ads, I was making a much larger
profit, so I wasn’t concerned about anything beyond getting people to click on my
ads. However, one day Google decided to make things tougher. At first, it was like the
“wild wild west” and if you were willing to pay for re-kaching review , they’d gladly take your
money. But one day they decided to implement what they called a “quality
score” algorithm, which mad it tougher to buy clicks at a profitable price.
I was able to work around the problem for several more months, but eventually it
because more trouble than it was worth, and I discontinued that kind of
advertising.
When I looked back at my re-kaching review, I found that I had purchased from Google over
3.5 million clicks over the course of the time I was doing this. Those clicks on my
ads sent people to a page where there were affiliate links, and when they clicked
on those links and made a purchase, I received a commission.
However, there was nothing else on the pages. There were no optin forms to
have people sign up for subsequent email messages. So they came and they
went, never to be seen again.
If I would have captured even just 10% of the visitors onto an email list, that
would be over 350,000 people that I could build a relationship with, and notify
them when something else came along in the re-kaching review the they were interested in.
