Increasing Your Quality Score A Quality Score is assigned to advertiser accounts by Google AdWords, based on your Click Through Rate and several other factors. What does the term “Click Through Rate” (or “CTR”) mean? This is a term you will see often as you build your business. This is a percentage of the number of people who see your ad and actually quotamator review .
If, for example, 100 people searched for your keyword phrase and then 20 people clicked, your CTR would be 20%. Quality Scores were established in an effort to make sure Google provides its users with relevant ads. In other words, Google wants its users to see ads that have something to do with whatever the user just typed in the search engine, not some random topic.
Paying attention to your quality score will help to make sure that your target audience will see your ads. Your quality score can be influenced by factors such as your: quotamator review: If your keywords’ CTR is high, Google views the keywords to be relevant and they receive a higher Quality Score, higher SERP position, and a lower minimum bid. Account Structure: Google looks for logically structured accounts with relevant keywords.
Small, tightly focused keyword groups will improve your Quality Score. Keywords: It goes without saying that your keywords will be one of the most influential factors in whether Google determines your Quality Score to be “Poor,” “OK,” or “Great.” Ad Text: The relevance of ad text is the largest factor when Google determines Quality Score.
Your best approach is to organize your keywords into highly focused, relevant, targeted ad text. Landing Page: Google’s spiders crawl landing pages on the web, and if they are unable to find relevant keywords that also appear in your ad group and ad text, your landing page is seen as being less relevant and will receive a lower Quality Score.
Minimum Bids: Your Quality Score measurements will be determined by keyword minimum bids. Google calculates keyword relevance related to the ad group, rewarding higher scores to sites that contribute to a positive user experience. Lower minimum bids are granted to keywords with higher