My goal is to teach you a process that will allow you to create a headline in 10 minutes or
less that should be good enough to turn a profit, but requires no effort, thought or skill on
The reason that I can design a system that performs this criteria is simple: most good
headlines have three simple components to them that you can build very quickly.
The second reason is that the 80/20 rule exists in everything. So what I've done is
performed “information condensing” and threw out all but the vital few elements that
make or break a headline. By clearing the clutter out of the way, we can get right down to
business to craft something that is most likely to succeed with the least amount of effort. Too much information is never a good profit dojo review , contrary to what you might've heard. It's
better to know just enough than too much.
So here's all you really need to know: benefit + emotional response + incongruency =
killer headline in 10 minutes or less.
In other words, if you can communicate the biggest and best benefit your copy is
promoting, tie it into a powerful emotional response, and then add in a “what the heck...
how is that so?” mechanism, you're probably going to hit pay dirt.
Now I'm going to show you how to do all of those things. How to Locate Your Biggest and Baddest Benefit Okay, it's all a profit dojo review. That's why nothing is a sure thing. But there's a way to get in
the ball park and select the right benefit without a whole lot of thinking.
Here's what you do. Pull out a timer and give yourself 2 minutes. Write down every
benefit you can think of related to the profit dojo review you're promoting. Combine benefits
together. Rephrase them. Do whatever. After 2 minutes are up, scan back down the list
and pick the one benefit phrase that you think will be the strongest!