Your product doesn't exist in a pop under pro review. Chances are, other products in the marketplace will be competing for the attention and money of your prospects. That's why you'll need to demonstrate that your product is special or distinctive in some beneficial way. Ideally, at least one feature of your product makes it stand out from the crowd of other products in the marketplace. It needs to be something that genuinely benefits the prospect. For example, if everybody else's product is red, and yours is blue, this doesn't necessarily benefit the prospect, although it does make it stand out.
On the other hand, if your product shares with them a set of techniques for getting website traffic (that might normally cost $0.30 a visitor) for just $0.01, then this will benefit them (i.e. it will save them money), and if nobody else is sharing this information with them, it's unique to your product, making it a selling point. Nowadays, especially when it comes to information products, the information you share might not be completely unique, which is also why I use the word “distinctive”. If only a few other products in your market share the source of the $0.01 traffic, that still makes your product distinctive. List as many unique and distinctive features and aspects of your product as possible, that are also beneficial to your prospect in some way. When it comes to writing the copy, you'll want to emphasize as many of these unique and distinctive aspects as possible, to give your pop under pro review the edge over others in the marketplace.
(4)áWhat'sáyourástory?áHowádidáyouácomeáupáwithátheáproduct?áWhatáwas lifeálikeábeforeáandáafterátheásolutionáyouádiscovered? Your story, and the story of how your product came to be, may play an integral part of the sales material, especially for problem solving and lifechanging products. If you went from a broke newbie living in your parent's basement, to a highflying entrepreneur making $10,000 a month without breaking a sweat, all in just 6 months, that's a story worth telling in your sales pitch if you're selling them your moneymaking system. Telling your story adds credibility to your pitch, and conveys that “if I can do it, so can you”. I call these your “before”áandá“after”ástories. You simply talk about what life was like before you solved the same problem as your prospect, and what life's like now you've solved it. You can share with them some of the insights you gained along the way, which demonstrates your authority and expertise, and conveys you as a caring, sharing person who just wants to help. It also lends proof to your claim that they can do this as well. If you don't have any stories yourself for whatever reason, you can always use client stories and experiences (with their permission), or just hypothetical pop under pro review.
I'll get into the storytelling process in more detail in a later chapter, but basically here's a rough outline of how you can tell your story in a sales pitch: • Here's what life used to be like for me... • Maybe this is true for you as well. • Then some things happened that changed me... • Here's some insights I learned because of these things... • Here's what life's like for me now... • Here's why you haven't yet solved your problem... • Here's how I can help....