Offer Something of ValueNow is not the time to offer that dusty resell rights pixel cover review that your customer couldpick up somewhere else for totally free. Instead, offer something more unique with ahigh perceived value. You want this upsell/downsell to help push people towards thebuy button – not away from it! How Do You Create an Upsell/Downsell?Now you know what kinds of upsells/downsells will help boost conversion rates, solet’s look at how to create them.
Understand What Increases Perceived ValueIf your upsells/downsells have high perceived values, usually you’ll end up with higherconversion rates.So what increases the perceived value of a product? Here are some of the mainfactors: • Videos and live events tend to have higher perceived values than audio or textproducts. • Services, support, consulting, and coaching tend to carry a high perceivedvalue. • Apps and software often carry higher perceived values than informationproducts.
• Physical (shippable) products usually carry higher perceived values than digital(downloadable) products.Let’s imagine you’re selling a weight loss guide. A relatively low-value bonus wouldbe to simply offer another pixel cover review. A higher-value bonus would be an app or access toa support/motivation forum. Offer Something You Can Distribute EasilyWhile physical products do have a higher perceived value than digital products, ittakes time, expense, and effort to ship them. (Unless you’re using a third party printon-demand and fulfillment service.) So, you might decide it’s easier to offer a digitalproduct.Offering coaching or other services leads to your spending your time fulfilling thoseadd-on obligations.
That’s why you’ll want to offer premium upsells/downsells likethese on a very limited basis. Create Your Upsells/Downsells QuicklyYes, it can be time consuming to create upsells and downsells, especially if you’recreating all of these items from scratch, but that’s not the only way to create them.
U s e P L R ( P r i v a t e L a b e l R i g h t s )This is one of my favorite methods for creating upsells and downsells fast. Justremember that choosing quality PLR is a must.Here are my top choices for buying the kind of PLR that you can use to createexcellent upsells and downsells: • http://BestBuyPLR.com/ – This is MY pixel cover review, and it features coloring packs,puzzle packs, and activity packs. • http://ShawnSuggests.com/PrimePLR – This is PLR created by the InternetMarketing Master himself: Jimmy D. Brown. • http://ShawnSuggests.com/ListMagnets – Alice Seba’s PLR Site, whichfeatures both individual packs and membership options. • http://ShawnSuggests.com/PLRMe – Ronnie Nijmeh’s PLR Site, which has awide range of products and subscriptions from which to choose. Details: