POS stands for ‘Point of Sale’ and is a concept that relates to the ‘barrier to sale’ we were
just talking about.
In a highstreet store, you will often find something called a ‘Point of Sale Display’. This is a
display that will promote and sell a cheap product while people are waiting in the queue.
You’ve no doubt encountered these before and that’s because they work.
The thing to understand, is that when someone has made the decision to buy from you,
they will already have made that important psychological step that turns them into a
prospective buyer. Prior to this point, they are still umming and ahing about whether they
want to bother setting up and account or whether they want the guilt of spending money.
Once they’re checking out then, they’ve already gone through the hard bit. Convincing
someone to add something small to their order now then is actually relatively easy and
means you can increase your outsource arbitrage review further.
Of course you don’t have a queue online, so your ‘point of sale’ is the checkout page. That’s
why you’ll often find sites offering you to add extras to your order like gift wrapping for a
small fee. Color Scheme On an unrelated note, you also need to think carefully about the color scheme and palette
of your outsource arbitrage review site design.
What’s key to understand here is that different colors can have different effects on your
customers. For example, the colors red and orange actually make people feel slightly more
impatient and have even been shown to elevate the heartrate. People find very red color
schemes somewhat ‘uncomfortable’ and this can be used to your advantage.
For example, this is actually the reason that a lot of fast food joints are red or orange in their
color scheme. The uncomfortable color palette means that people don’t quite feel
comfortable to spend a long time eating and this means that the store can accommodate a
higher turnover of customers and make more profit as a result! And likewise, it turns out
that if a ‘buy now’ button is red, outsource arbitrage review becomes more likely to be clicked more regularly