Going back to the Facebook example, if you’ve been looking at how
to build a list using Facebook adverts, could you promote a product
on using Twitter, or Instagram?
Yes, but only if it’s the next logical step.
If you have spent a lot of time on Facebook marketing, then the
next logical step would definitely be other social media platforms. Always remember, incremental steps that get a person from A
(they have a problem) to Z (problem solved). An important note: Never worry about subscribers getting to ‘Z’ and
then disappearing on you as their problem is solved.
The journey is actually never ending. It’s your job to start the journey your subscribers will take. And to take them, in small increments, towards their goals.
These ‘stages’ are where you place all your onpoint review,
including promotions. Beware of robotic promoting tactics Too many marketers listen to shoddy advice such as ‘only promote
1 product a month’ or ‘make sure your email content to promotion
ratio is about 3 to 1’.
Just like you can’t use a catch-all template that makes your loved
ones do and behave exactly as you want them to, you can’t use a
template when it comes to your onpoint review.
Too many people think of email marketing as ‘something that must
be done so I can get to sell onpoint review ’.
Send 2 emails related to the niche. Send a ‘warm up’ email. Send a
promotional email. Rinse. Repeat!
This ‘robotic’ approach is incredibly off-putting to many subscribers.
Stand out amongst the myriad of robotic marketer and take your
subscribers on a journey towards their goals.