Frequent Contact I like to think of mobimatic review as something that allows me to connect with my audience more. By more, I mean more often. People are on Facebook and Twitter all the time, so they can see Pat throughout the day if I’m posting on those sites. That gets my brand in their brain a little bit more. It’s a Party You want to approach social media like you’re at a big party. What do you do at a party? You get to know people. You get to understand who they are. You don’t sell to them. Selling to people through social media is like going to a party, meeting somebody for the first time, and then saying, “Hey, do you want to buy this Tupperware?” You’re not going to get any sales that way. The way you get a sale is by meeting those people, developing a relationship with them, and then inviting them to your house (or your blog) so that they can get to know you a little better. From there, they might be more interested in what you have to offer them. Social Traffic Facebook and mobimatic review have been amazingly successful at bringing in returning traffic to my site. We have the RSS feed, that people use to subscribe to the blog, but people are more likely to come back to your blog if they see your post on social media. Interactive Community I have a Facebook page that has about 16,000 people on it now and that’s been very active. It’s great because I can post questions on there and people answer. It really brings a community feel to the brand and that’s a good thing about social media. If people have questions, other people can answer for me before I even have to go there. So that really helps a lot. Making Your Blog Social As far incorporating like buttons and tweet buttons, the number one thing to do is to make it extremely easy for your audience to share your content. The more brainless the effort is to share the information through social media, the better. That means including buttons in really convenient places for people to share. Sometimes it’s just a matter of asking other people to do it. Especially on bigger posts that I write, I just ask people, “Hey, if you really liked this post, click on the Like button below.” It’s just that simple and it really drives a lot of traffic. Social Media Apps ShareBar If you have a WordPress blog, one plugin that I like to use is called ShareBar. It shows social media icons on the left or right hand side of your blog, depending on how you set it up. It keeps those buttons there, no matter where on the page they’re scrolled to. So as they’re scrolling down it just kind of floats along with the blog. Those social media buttons are always there. BufferApp BufferApp is another great tool. It allows you to schedule your tweets or your Facebook posts ahead of time. You don’t want to automate your entire Twitter stream or your entire Facebook thing, because that defeats the whole purpose of social media. You’re taking yourself out of it. But it’s a really good tool to help you, when used correctly. For example, at the beginning of the week I’ll put 100 tweets that go out at certain times of the day during the week. That allows me to just feed tweets or feed posts on Facebook to people even while I’m out shopping or whatever. I only have it scheduled to three per day, at random times, and it’s a great way to kind of automatically drive traffic back to your site or connect with people. It doesn’t even have to be a link. It could just be a quote or a question. And since it’s automated, I can just set it and forget it. I presented at BlogWorld this year and in the middle of the presentation, I had BufferApp schedule a tweet that said, “Hey, thank you to everybody who’s watching my presentation right now.” The people at those expos are always on Twitter and when they saw that, they thought it was pretty cool. So BufferApp is really cool and it’s actually free. EMAIL MARKETING Email’s still a really great strategy for reaching people. I don’t know about you, but I check my email first thing in the morning. And I hate when there are unread emails in my inbox. It’s kind of like a phone ringing: you just have to answer it or see what’s in it. I’ve got 30,000 people on me email list. I have a 70% open rate, which in this industry is kind of unheard of. 20-25% is more usual. I approach email a lot differently than a lot of other bloggers. I have a weekly newsletter with content that is different from what you can find on the blog. This is my style and you should explore other styles too just to see what’s best for you. Pat’s Strategy Where People Subscribe I have people subscribe to my list through my blog. There are a number of different pages on the site where they can do that. You can subscribe through my about page, which is actually a really good tip: I recommend that you put a subscribe box on your about page. It’s a perfect time to do it. I also put it in my sidebar, obviously. Lead Magnet When people subscribe, they get a free ebook. My ebook is “Ebooks the Smart Way,” which is an ebook about how I created the ebook for my LEED site. That ebook totally launched my online business and took it to the next level. It kind of changed my life. So, I have that free guide and that’s my lead magnet, the incentive for people to subscribe to my list. You might think, “Well, then you’ll get people who subscribe just for that lead magnet.” That’s true – which is why you should make that lead magnet the best thing ever. I actually spent about two-and-a-half months really crafting this book. People have emailed me saying, “You are an idiot for giving this away for free!” I give it away for free because I want people who subscribe to my mobimatic reviewto know that I’m dead serious about what I’m talking about and that I will always provide the best information about a subject. I want to just blow them away right from the start. I actually get a lot of messages from people, saying, “I only subscribed so I could download your book, but now I’m looking forward to your emails. If the content in them is as good as the book, then they’re going to be very beneficial.” Auto-Responder I also have an auto-responder that’s set up with about thirty different emails every one or two weeks. The auto-responder is important because it allows you to continue to contact people over time. If you just have them subscribe, give them the free thing, and then let them be, when you email them six months later with something, they might well have forgotten who you are. They’re going to be like, “This email’s kind of random.” Or they might just know that you’re trying to sell them something. So, I like to keep constant contact with people for as long as I can through my autoresponder. These are pre-set emails that go out sequentially over time, seven days after they subscribe. So, no matter when they subscribe, they go through the same sequence of emails to start out. Email Content These emails are just more tips and more content. I don’t sell anything. I don’t sell on the email list, because people in the online marketing industry are tired of getting sold to in emails. People are getting bombarded with emails, which is why I take a totally different approach and just give them pure, amazing, epic content to get them to stay on the email list. The reason I have a 70% open rate is because people know that I’m not going to be selling them stuff. Most of the things that I put on there is extremely high-lead, highquality content. The strategy is to use the email to build even more trust with my readers and to connect with them on another level. If you can connect with people consistently and consistently provide high value content, they’re going to be more likely to open your future mobimatic review, connect with you on a deeper level, and purchase from you in the future. That’s why a lot of people tell me, “I’ve unsubscribed to all my email lists but not yours. You don’t sell me anything.” I don’t have my own product yet on the site. I’m actually working on my first one right now. But when that happens, I know that I’m going to have a lot of people reading that email. Since they probably got an email from me a week before with some awesome content, they’re more likely to open the email about my product.