When you write the first draft of any type of livecaster review you want to focus on writing and getting your ideas out. It’s important not to focus too much on spelling, punctuation and overall editing. When creating your first draft you essentially want to get out all your ideas and try to structure them in a reasonably logical manner. If you wrote a good outline that second part is probably already accomplished. Its very important at this stage to just get the ideas presented and don’t sweat the small
stuff just yet. First and foremost, you want to focus on providing quality information. The editing and fine tuning can come later. After you get the first draft out you should go back and review your content and really start to break it down. At this point, it might helpful to read everything out loud to try and catch mistakes. When you do that this you will notice errors and quickly fix your mistakes. It will also help you ensure that your content flows in a manner that isn’t confusing. If you’re running into trouble as you read it, chances are your readers will too. Once you get everything corrected it is wise to go back and read it again just to make sure you caught all your mistakes. In this stage you might also find it useful to rearrange things to make them flow better and possibly even remove filler content that is not adding value to the content. The most important things to focus on when reading your content is the quality of of it. You don’t want to get caught up in word count or how long content is. It’s more important to focus on the value you’re providing and make sure that you cover all the
points that you originally outlined. Multipurposing content Now one thing I've talked about in this training is how content should be stripped from the top down starting at your high and offers all the way down to your smaller pieces of content like articles. And one thing that I want to mention as well is that your content does not have to be completely exclusive. What do I mean by this? You can take content from your products and turn it into articles. Well obviously you don't want to go overboard and give every single thing away from your product on your blog and articles but you can definitely use some of it. And to make things even better you can change it to make it more appealing to a blog reader. And when you do this you are going to attract targeted traffic. Targeted traffic that is interested in buying the products that you are creating because they are interested in the content that you pulled directly out of one of your products. And you might be thinking right now there's no way that I can do that and reuse content like that but you have to think about it this way: When people buy a product they are paying for a complete and organized livecaster review. They are getting information organized in a logical manner to help them achieve something, overcome a task, or flat out entertain them. Some people will want more and some people will want things organized in a logical step by step order and those will be the people that buy your products. For others they can piece together as much as they can from free content. But it's also important to know that you aren’t going to give everything away in the content you create some of it will remain exclusive to your products. But I certainly don't want you to think that you can't multi purpose content. Also, you could take your product outlines or pieces of your products and put them in a totally different format. Maybe you take your outline and take some of the key topics and record YouTube videos for them. Or maybe you take some of those same topics and create a podcast for them. Repurposing content The process of repurposing content is based around using the same content in different contexts. Meaning that you might have one article that becomes a part of many different pieces of content you create. Let's break down an example. You start with one 500 word article
This article could be a simple solution to one of the problems people face in your niche. From that article you could turn that into a presentation with something like PowerPoint or Google Drive. You could then take that presentation and turn it into a video where you record audio of yourself going over the content of the slides. Now you could take that same article and make it one page or one section of a short report or lead magnet that you used to obtain leads on your website. That same article could also become one page or section of a product. So think about this... As of right now you started with just one article. From the article you created a presentation, a video, a section of a lead magnet or report, and a page or section of a product.
Now think of all the separate places you could distribute that content. How many different video sharing sites like YouTube and Vimeo could you get your video on. How many social media websites could you post that same video on? How many doc sharing sites could you post your presentation on? How many social media accounts could you post that same presentation on. How many article directories could you have that one article posted to? How many blogs could you have syndicate that one article? Or what about adding it to your own blog or own web properties that you have? Then how many different social media accounts could you share that one article to? How many different places could you share your short report? How many doc sharing sites could you get it on? How many places could you post a link to your squeeze page to download that free report to acquire leads? Think of places like forums, other blogs, Facebook pages, Facebook groups, and any other type of livecaster review. How manydifferent social media sites could you share your short report and lead magnets to? I hope you are starting to see just how powerful this method can be. One simple article can turn into a massive amounts of opportunities to acquire leads and customers. Not to mention the power that this method can have when people search your specific niche and find your content all over the web. If your content is discovered all over the web on multiple sites for the same topic who do you think people will see as the expert? The formula to great Content If you have struggled to write content in the past or are just looking to write better content it's all about mindset. So many people treat content like a job and write like a robot. They create content that looks like it was written by a machine. Details: