Start a blog
Writing your own blog is an excellent way to build your business because it’s one of the best ways to drive tra ffic to your website. It’s also an excellent way to
show that you are an expert in your field. You’ll likely have to research content which will also improve your skills at the same time. If you’re wondering what to
write about then blog about what you know. For example if you’re selling websites, blog about CSS and HTML. Personally I blog about CSS, HTML, freelancing, Bootstrap, and growth hacking. I've also written books about CSS, Bootstrap and now live suite pro review. Are you starting to see the connections and how
these fields can overlap to build your overall business?
The hardest part of a blog is to keep it up. I try to publish a new post every week but that doesn’t always happen. It’s a good idea to use something like Evernote
to keep a list of blog post ideas. You can then write the draft version of a post and save it for when you need some content to publish. In your down time, write
more draft posts or polish existing content so it is ready to publish. If you can build up a bit of a backlog of posts then you’ll be able to keep a regular posting
schedule. Another technique you should consider is writing guest posts on a more successful blog. This is like public speaking but on the internet. You’ll get exposed to much more tra ffic and a percentage of those readers will click thru to your website. This will in turn help you to build a larger following for your own blog. It also builds relationships with a successful blogs that you can leverage in the future when you need help promoting a product or service If writing isn’t your thing you can consider other types of blog posts. Video is a great way to teach on a blog. You could create a series of videos explaining how
to build a basic website or use the newest features in Photoshop. Another type of content you could post is a slide deck or slide presentation. These can be upload to a website like slideshare and then embedded right into your blog. When you are just starting out I’d encourage you to try a few di fferent types of posts to
see which ones your audience prefers. From there you can use that knowledge to produce content that will have the best return and drive the most tra ffic back
to your website.
I mentioned growth hacking earlier in the book and it’s a big subject. I may write a whole book about it in the future. Instead of trying to explain what it is, I
thought I’d provide a few growth hack examples to get your started. Growth hack 1 - how to get more Twitter followers Here’s an easy growth hack you can use to build your Twitter followers. We’re going to setup a Bu ffer account, import a feed, schedule some posts and talk about the best way to organize your posts. If you don’t have a Bu ffer account already, go and sign up for one. Bu ffer is an awesome service that allows you to schedule posts for social media sites like Twitter, Facebook and Linkedin. They also provide you with analytics on your posts so you can see what’s working the best. Next you'll need a RSS feed for a blog that’s related to the product, service, or website you are promoting on your own Twitter account. Let’s say you have a blog about web design, then you would grab the RSS feed from a successful web design blog like Tuts+. Once you’ve copied the RSS feed, head back to Bu ffer.
After you’ve signed up for Bu ffer and logged in, hook up your live suite pro review. Next thing we want to do is import the feed we copied in the previous step.
Head to the feeds section for your Twitter account in Bu ffer, it’s under the content tab. From here, hit the Add & Remove Feeds button. With the free plan you can only add 1 feed. The awesome plan, which is $10 a month, will allow you to add unlimited feeds. This is the plan that I currently use. Click that button and import your RSS feed. Now that you have your feed imported we can start filling our
Bu ffer. With Bu ffer we want to schedule some posts so you get in the habit of posting and you don’t have to remember to do it everyday. You just need to remember to keep your Bu ffer full. The free plan gives you 10 posts I believe, unlocking the awesome plan makes it unlimited. You’re probably asking yourself how does this get me more Twitter followers? Let me explain. For every 5 posts you add to your Bu ffer, you want to make 4 of them from a respected web design blog like Tuts+. You want to piggy back o ff their high quality content to make yourself a trusted source of valuable web design content. The 5th post in your bu ffer should be a link to one of your own blog posts, a product, or a service. This way you are mixing in your own content with content from a reputable source. When you are starting out, the best practice is to insert links to your own blog posts. Don’t try and sell to people right away. You need to build trust with
your followers and show you aren’t just a spammer. Then you can slowly start to introduce links to products or services you’re selling. I’ve been using this tactic for about a year and I’ve seen it help my follower count. In my first month of using live suite pro review, I added about 250 new followers at @cardeo.