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We’ll talk at length about how to do this, but I want to kind of encapsulate everything into one opening leadzbuilder as we begin our presentation –
The ultimate information business is finding a target audience
and then convincing them to make repeated purchases from you. An age­old marketing law is this: "it's much easier to sell MORE to existing
customers than it is to find new customers to sell to". Your information business stands to gain serious momentum when you offer multiple, related offers to your customer base. Instead of selling a customer a $20 ebook and then looking for the next customer, you'll want to setup a system to offer her a $20 ebook, then a $40 product, then a $497 product and finally a $1997 offer. (These are just "generalities", of course The important thing is to get your existing customers to spend MORE money with you. Learn this: the more money each customer spends with you, the less customers you'll need to reach $100K per year. The idea is simple: get your target audience (subscribers + customers) to repeatedly spend money with you. I'm not suggesting that you exploit your relationship with others and coerce them into purchasing sub­par products or things they don't really have a need to buy. I'm talking about making products and services available that provide genuine usefulness to those who are in a position to buy. There's a big, big difference between these two statements "This product is going to change your business forever ... it's the best product
I've seen in months ... if you don't buy this today, then you're absolutely
nuts ... it's what I consider to be a 'must­have' for anyone who’s serious!"
"If you're ready to XYZ, then I've found this product to be very beneficial in my
own business. I use it myself and here are the results that I've achieved. I
highly recommend it and will even give you a free copy of 
leadzbuilder if you are one
of the first 50 who buy it." Both are attempting to get the sale. But one is full of hype and the other is
reasonable. Back to my point. You need to get your target audience to buy from you. And buy again. And again. And again. Despite popular belief, you can do this without being a money­hungry, conscious­less, in­your­face, psychological mind­games coercer. (That's a mouthful, huh?!) So, that's the backdrop of this course. I’m going to teach you how to CHOOSE
a market, CREATE small reports to sell to them
CASH­IN on your own money­making information business. What I want to teach you to do in this series is to create small, 7­15 page
reports that you sell to your list members in the $10­$20 range
...and how to spiral them into premium­priced offers down the road. You can make a "small fortune" with "small reports" ­ and I'm going to show you how to do it. And it all begins right here. So, we need to talk about choosing a “market” that you want to build your business around. A “market” is simply a broad, general topic such as “weight loss”, “home business” and “relationships” to name a few. You might look at it in terms of a “target audience”: the people who are interested in a “market” such as “those wanting to lose weight”, “those wanting to start and grow a home business” and “those wanting to have healthy relationships”. 1. A market accustomed to spending money.
If the market isn’ t accustomed to spending money – and,
generally, a “lot” of money, then there’ s no point in directing
any effort towards it. “College students” isn’ t a great target
audience simply because most of them are broke! On the other hand, “golfers” spend a gazillion dollars each year on their
hobby … they certainly would qualify.
2. A market that can be presented with a wide variety of offers
If the market is limited in what you can sell to it, then again
there is a red flag. You want to be able to present multiple
offers related to the general theme of the target audience you
have selected.
Let’ s take the example of the weight loss market. You can sell a
variety of both digital and physical products to this market,
● Reports, ebooks, access to membership sites, 
leadzbuilder and
live events on a wide variety of topics, including
nutrition, strength training, cardio exercise, supplements,
motivation and more.
● Physical products such as vitamins, diet supplements,
pre­packaged food items, exercise equipment and similar
● Coaching, consulting and other services such as nutrition
counseling, personal training and similar services.
Point is, the people in this market don’ t j ust buy one item and
call it a day. Instead, they are receptive to a wide variety of
products and services, and many people in the market will buy
multiple related products and services over their lifetime.
(And, as you’ ll find out later in this guide, you’ ll be selling
a variety of these offers to your existing customers to build
your business! )
3. A market that you are personally attracted to
. (Optional)
While this isn’ t absolutely necessary, it’ s certainly a plus.
If you can find a target audience / market that meets points 1
and 2 – AND you have a strong interest in it yourself, then
you’ ve made your choice.
A personal interest, experience or knowledge of a particular
leadzbuilder gives you an advantage in many areas of building
your business. It’ s not necessary, but it does help


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