Don't forget the universal motivator of curiosity. Can you add a twist that stops the reader in their tracks and forces them to do a doubletake? Imagine seeing this headline in your local newsstand, from TheáNationaláEnquirer in 1964: “Deadly Flies Make Everyone Blind... Whole Town Doomed”. That might just arouse your curiosity! At the very least, you might wonder whether the article is talking about your town, or somewhere else. Leave some things unanswered. Force them to satisfy their burning curiosity by reading into the body of your copy. lazy profit engine 2.0 review Make your headline even more exciting and compelling by adding words and phrases that tell your readers how to respond. It's not merely a “New Breakthrough...” but a “Stunning New Breakthrough...” You haven't merely found a way of writing headlines easier, they can actually “Discover The Shocking Secrets To Writing Headlines Faster And Easier Than Ever Before (That The “Elite” Copywriters Pray You Never Find Out)...”
Words like “shocking” and “stunning” tell readers how to respond, and also imply what they're about to read is going to rock their world. Notice how I imply it's a “secret” that the elite copywriters don't want them to know. We all want the forbidden fruit! Get personal. “Don't Invest Another Penny Into Property Until...” is a good start, but why not get more personal with “Warning: Don't Invest One More Cent Of Your lazy profit engine 2.0 review Cash Into Property Until...”
They're not merely “pennies” any more, it's their hardearned cash. Notice also how I start with “Warning”. This is a word that immediately demands attention. Who in their right mind is going to ignore a warning, especially if it seems to apply to them? Someone thinking of buying a used car is going to pay attention to a headline that begins: “Warning: Don't Even Think Of Buying A Used Car Unless...” Look at each word, and see if you can replace it with something that packs more of a punch, and isn't boring. Let's go back to the “Discover The Shocking Secrets To Writing Headlines...” one.
“Writing” headlines is pretty boring. It's a bit bland. What about “Knocking Out” headlines? Even better, we could imply they virtually write themselves, because everyone wants to do minimum lazy profit engine 2.0 review, and have things quickly and easily, remember?