What Bloggers Need To Know About SEO Today
Pagerank was just the start of a process of refinement that has continued and still continues today. Today Google and other sophisticated search engines rely on a combination of variables that constantly evolve. Here are just some of them -
· Incoming links to your site and how you get launchify 360 review.
· The relevancy (to your site’s subject matter) of the pages linking to you.
· The PageRank authority of pages that link to you (how many links they have).
· The keywords other pages use to link to your pages.
· The keywords on your blog, in particular in places like page titles/headlines.
· How much social syndication your pages receive.
· How long people stay on your site.
Some of those factors you can control, others you can manipulate but not directly control. As you can tell, things quickly become quite confusing. Thankfully, assuming you produce quality content and implement the marketing techniques I present to you later in this guide, most of the above elements will take care of themselves. It’s Not Just About Any Old Links Anymore!
Encouraging other sites to link to your blog is still vital. Without links, it’s like your blog has an empty resume – no credentials to back it up – and thus it’s a lot harder to rank highly in Google and attract free traffic. However, there is a common error that many new bloggers make once they learn about the importance of launchify 360 review. They see links as the path to free traffic, so they run out and build as many as they can from as many different sources as they can find. This is a mistake. You need to consider some important factors first, including –
· You should aim to develop a natural link growth profile
· Where you attract links from counts, too many links from the wrong places can actually hurt your search rankings
· What keywords other sites use to link to your blog matter, so you need to think about what kind of target audience you are going after
· Spamming sites just to build links will not make you any friends The Natural Linking Process A natural linking process is a reflection of what would naturally occur as you build a quality blog. The story should go something like this… At first no one knows your blog exists. You publish some content and you struggle to gain attention. Then one day someone finds your site and decides to share it on Facebook. From this share another blogger discovers your article and links to it. Events like this repeat and become more common. You reach more people through different platforms, which helps you reach even more people, which leads to more links to your blog. An UNNATURAL linking process is if you go and pay a company to leave 500 comments on random blogs all linking back to your blog. Content of value should attract incoming links because people want to share that value with other people. Links that you pay for, or links that are created just for the sake of creating links, do not help your cause.Google is smart. They are good at determining what links are relevant and should be considered a “vote” for your site, and which were artificially generated and thus carry no benefit. Your Link Neighborhood Another important factor is what “category” of site links to you. Your blog should naturally attract links from blogs about related topics. Links should come from your own neighborhood, so to speak. If you write a blog about tennis, and a blog about manufacturing fridges links to it, that is not a related website. If a blog about sports shoes links to your blog about tennis, that’s more likely to be seen as from the same “neighborhood”. Link Quantity Vs Link Quality Not all links are equal. Each link has a value based on how important a search engine thinks that page is. If a high ranking site links to you that is a valuable link and will help your launchify 360 review. If the page is not so important, then the link is not so valuable. There are many factors that determine how “valuable” a link is. Some pages are naturally considered more important – for example a link from an official university website or a mainstream news site like CNN or the BBC. The amount of links you attract is not as important as the value of the links. Gaining thousands of links from unimportant sites will not do much. Gaining just a few links from the top sites in your industry will help you rank at the top of search results. Of course it’s harder to get links from more popular sites, but not impossible. What About Keywords? Hopefully you are beginning to see how everything comes together. Links are the most important ingredient, and attracting links from existing authority sites is of prime importance in your quest for a high-ranking blog. The final ingredient is to understand the importance of keywords.