A little-discussed way to improve response is to use a variety of
“postal gimmicks” applied to direct-mail envelopes. You can get more
attention and conversion to calls and appointments as you'll see.
I should note it will depend somewhat on the market niche you're
mailing to, and in some internet marketing live plr review —Doctors offices or financial services,
for example—these gimmicks can be counter productive.
Nevertheless, there are effective ways to 'trick' out the appearance of
direct-mail envelopes that gives them a sense of importance and
urgency. I know, because I've used them in the past. Here's Are Some Methods: Printing “Do Not Bend” on the outside of an envelope subliminally suggests
that the contents are valuable. You could include a photo as well, and simply
mark “Photo Enclosed”. It could be of a website or a screen capture of
Google’s ranking for a particular keyword(s)
Along these same line, you could print a “Dated Material” or “2nd Attempt”
notice to convey urgency.
Various (and insignificant) bar codes can also be printed along the internet marketing live plr review
edge to indicate uniqueness. Some tricks or effects help to indicate that the item was handled and mailed
by a human being (probably you!) which will lessen the junk-mail onus.
One such example might be deliberately applying a sloppy, off-kilter
postage stamp. …or using multiple small amounts of small stamps rather
than one stamp.
Of course, with all of these tactics you have to be careful to not blatantly
violate any Postal Service Regulations. If in doubt, it will pay to test small
mailing amount first, or ask a postal manager.
Try to make your piece look ‘confidential’ and therefore important.
Using only a person’s name and address for the return address block, rather
than a company name can enhance the confidentiality.
Though far more costly, sending a letter, with return receipt requested
attached will get attention and strongly suggests internet marketing live plr review contents are important.