Official site:

Content-syndication sites are places where authors post their information so that site owners or group traffic profits review editors can pick it up and use it for free. Why?
Because you agree to place, in return, a short blurb at the bottom of the article, including a link back to the author’s Web site.
Should you use these sites? Perhaps, if you can find something relevant that is of high quality. I would search for the article (try using
to make sure it doesn’t appear a thousand times elsewhere, though (a few times is okay; again, I discuss duplicate content later). Here are a few places to get you started in the wonderful world of contentsyndication:
Article Dashboard:
The Open Directory Project’s List of Content Providers
There are scores of these syndication libraries, so you’ll have plenty of choice. (You’ll find a lot of duplicates, though.) Some Web sites have their own syndication areas — libraries from which you can pick articles you want to use. Also, see group traffic profits review, where I talk about
syndicating your own content and point you to other syndication sites. Make sure that when you grab articles from a content-syndication site you’re
not using a competitor’s article! All these articles have links back to the author’s site, so you don’t want to be sending traffic to the enemy.
Geeky stuff you must understand
I have to get into a little technogeeky information now, I’m afraid. I hate to do it, but if you don’t understand this topic, you may be wasting your time with
content-syndication. Many syndication systems use a simple piece of JavaScript to allow you to pull articles from their sites onto yours. For instance, take a look at this code I pulled from a site that syndicates news articles:

This piece of code tells the Web browser to grab the synd.jsp file from the farmcentre. com Web site. That file uses JavaScript to insert the article into
the Web page. Articles or other forms of content can be automatically embedded in other ways, too, such as using <iframe> tags. The problem is that the search engines may not read the JavaScript that’s pulling the content into your site, as I explain in Chapter 9. They can read
JavaScript, and sometimes do. Google, for instance, can read content placed into Facebook pages. Have you noticed that as you scroll down a Facebook
page, the page grows? This is done using all sorts of scripts (look at the source code; you won’t see much content, but plenty of scripting). Google
can read the content that is pulled by the scripts. Does that mean it will do the same for your pages? Will Bing? I don’t know,
but my advice is not to risk it. If you want to ensure that the search engines read your content, avoid placing it onto the page using JavaScript.
So the risk of using JavaScript to drop content into your site is that the coding gets ignored. The syndicated article you wanted to place into the Web
page never gets placed into the page that the searchbot reads! All the time and energy you spent placing content is wasted.
As for <iframe> tags, search engines follow the link that’s used to pull the page into the frame and view that content as though it were on the origin
Web site, leading to the orphan problems discussed in Chapter 9. This whole geeky topic strikes me as quite humorous, really. Thousands
of people are syndicating content or using syndicated content, mostly for search engine reasons. People syndicating the content want to place their links on as many Web pages as possible, for two reasons:
Readers will see the links and click them.
The search engines will see the links and rank the referenced site higher.
Also, people using the syndicated content are doing so because they want content, stuffed with good keywords, for search engines to read.
And in many cases, both the syndicators and the people using syndicated content are wasting their time because search engines aren’t placing the content, seeing the keywords, or reading the links! To make sure the content you use works for you, follow the suggestions in
this list:
Don’t use browser-side inclusion techniques. That includes JavaScript
and iframes.

Use server-side inclusion techniques. That includes server includes,
PHP, and ASP. If you’re not sure whether a technique is server side or
browser side, ask a knowledgeable geek — you want an inclusion technique that loads the content into the page before it’s sent to the browser
or searchbot.
Use manual inclusion techniques. That is, copy and paste the content into your pages directly. Plenty of content relies on manual inclusion,
and you may even get content owners who are using automatic-inclusion techniques to agree to let you manually copy their content.
As long as you’re aware of syndicated content’s pitfalls and how to avoid them, it’s quite possible to find syndicated content and make it work so that
you reap the search engine benefits of having that content on your site. A hosted-content service hosts the content on its site along with a copy of your
Web site template so that the content appears to be on your site (unless you look in the browser’s Location or Address bar, where you see the company’s
URL). The problem with these services is that search engines are unlikely to pick up the content because they see the same articles duplicated repeatedly
on the same domain. Google, for instance, will probably keep one set and ignore duplicates. (Also, see the section “A Word about Duplicated Content,”
later in this chapter.) And in any case, the content isn’t on your site, it’s on the host site!
The problem with automatic updates
Another problem with content-syndication sites involves automatic updates, which allow a content owner to change the content immediately. For example, 
group traffic profits review that provide weekly or monthly syndicated newsletters often use automatic updates. The content provider can use this technique to update the content on dozens or hundreds of sites by simply changing the source file. The next time a page is loaded on one of the sites with the syndicated content, the new information appears. But if you’re adding content for keyword purposes, automatic updating may not be such a good thing. If you find an article with lots of nice keywords, it could be gone tomorrow. Manual inclusion techniques ensure that the article you placed remains in place and also allow you to, for instance, break the article into chunks by adding keyword-laden headings. (Although it’s hard to say whether a site owner who uses automatic updating is likely to let you use manual inclusion, plenty of content is out there.)
Traditional syndication services
Content-syndication is nothing new — it has been around for a hundred years. (I just made up that statement, but it’s probably true.) Much of what

you read in your local newspaper isn’t written by the paper’s staff; it comes from a syndication service. Some syndication services sell content for your site. In general, this material should be better than free syndicated content. However, much of the free stuff is pretty good, too, so you may not want to pay for syndicated material until you exhaust your search for free content. (This content is often fed to Web sites using RSS feeds, so see the upcoming section “RSS syndication feeds.”)

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