Still, that's no good to a person needing to be an EmergencyáCopywriter. If you're aiming to write a sizzling piece of sales copy in as little as 24 hours, you don't want to have to wade through several 256 page books, just to understand human psychology and motivation. You want this knowledge quickly, easily and conveniently. You want the “magic pill”, the bottom line on human psychology in a buying context... ...which is why I wrote that chapter. I put all the key human motivators into one section which could be read and referenced quickly, and that cuts out some of the “fluff” which other copywriters in their long drawn out seminars might get into, such as “Maslow's Hierarchy Of Needs”. I'll admit, I was tempted to put in a diagram of that ¬ but then I realized, for funnel messenger review , knowing all that deep stuff isn't anywhere near as important as knowing what ultimately makes us buy.
So I boiled it all down, cut out the psycho¬babble, put it into some kind of order of importance (although as I pointed out, importance depends upon a person's specific needs and wants at the time, as well as their own personal values), and gave it a fancy label... the “Human Motivation Machine”... which I could then use in the copy to sound intriguing, and create a burning curiosity in you! Now, go back and read the paragraph above in bold, five paragraphs above.
Read funnel messenger review again. What did I say? I said... “You can't write copy that highly influences and persuades our fellow human beings, without having a deep insight into what makes us tick, what pushes our buttons.” When selling my own product, do you think it would be useful if my potential prospects agreed with this statement, before I introduced them to my “Human Motivation Machine”? The answer you're looking for is “Yes”. So do you think this is a point I should make in the sales copy for this product you're reading right now? Again, the correct answer is “Yes”. So I'd want to establish a “point of agreement” that went something like funnel messenger review...
? You can't write truly persuasive copy without knowing what motivates humans in a buying context. If I had one for this product, I'd add this point to my list of “points of agreement” which would need to be established in the copy.