Platform I use WishList Member, which is a great membership site platform, to create afearless netpreneur magazine review. (Optimize Press is another great product where you can do the same thing). They both can integrate with ClickBank as well.
Helping People Use the Product Some people just take a product, put it in there, and forget about everything else. But it’s extremely important that a user has a good experience with the product the first time that they use it. Otherwise they may think about refunding. Ultimately, we want them to keep the product. If they’re using it, they’re going to talk about it and that’s going to lead to more sales. Our goal is to get them thinking, “Wow – the transaction I just made to buy this product was well worth it and what a great product it is!” Videos Make sure that you surround your software with as support as possible. You can make “how-to” videos just by recording your screen and using different parts of your software. Keep them quite short and to the point: a minute or two minutes at most. People don’t want to sit through a half-hour training marathon. They’re going to not have time to do it Never underestimate how people might still need to understand how to use it, even if it is quite simple. We’re all at different levels of knowledge and ability when it comes to using a fearless netpreneur magazine review. Checklists People love checklists and they don’t want to leave them half-finished. So, if they do step one, two, and three out of five steps, psychologically they’re going to want to go back and finish step 4 and step 5. Whereas if you just say, “Watch this video and then download the software and here is some other stuff you can do…” they may not come back to it. CUSTOMER SUPPORT Categorically, the most money you make will come from after the transaction and how you treat those customers. Ultimately, you want them to be customers for life and to buy your next product. You want people to be talking about your product. The best kind of marketing is a good product and great customer service. Customers that are happy, who are surprised by how well you treat them, will go out and talk about it on social media and you’ll find that they’ll bring in customers. Start Off Simple You don’t want to start off trying to have everything in place. You’re going to start off simple and grow as your customers grow. As your customers grow, so does the money you’re making. That means you can invest in other solutions and you can make things a bit more streamlined. Systemize Support We now use a product called Zendesk, which I absolutely love. It’s not necessarily the cheapest service out there, but it integrates really well with pretty much everything and it’s very easy to manage. You can have all your staff working in it at different levels of administration. It gives you great reports and has the ability to let customers give you satisfaction ratings and all that kind of thing. When you’re just starting out, email is enough. Just having a support email is enough that they can email. What I would recommend doing is having a separate email. You can go into Gmail and create filters as well, but the simplest thing is probably to have an email specifically for the support of this product. Just checking that is enough to begin with. Be a Hero Do anything you can to help your customer. Be your customer’s hero. For example, we have the video player. If they try to incorporate that into Wordpress and they have a theme that isn’t compatible and creates a problem, rather than saying, “Well, we don’t make that theme. We advise you don’t use it or go speak to the guy that makes the theme,” we’ll get in there if we have to and work with them on it. Whatever you can do in your power, do it to help the customer – even if you have to go in and talk with them about it on Skype. The time and effort you put into that initially will pay dividends in sales and reputation in the future. LOOKING FORWARD The Rise of Software I think the software part of the fearless netpreneur magazine reviewis going to go from strength to strength. There’s going to be more and more software being made. Years ago, there was an evolutionary process from ebook to video. That shift created a lot of revenue for a lot of people and it actually helped the way that people learn because videos can be much more effective in teaching people. Today, I see another shift where a lot of people are willing to take the information that they’ve got and turn it into web apps. You can take pretty much any course and turn it into a software solution, where the content is delivered modularly and it’s interactive. There’s a really big chance for a lot of people right now. It’s wide open. Better Software I really hope that people focus on making good, polished products that solve problems. I think we’re going to see a lot more smart, interesting software solutions. I’ve seen a lot of people create a software product quickly, try to make some money out of it, but then they don’t stick by it. Software does not need to be like that. I stand by my product. We keep working on it and we keep developing it. Details: