“Quality over quantity” has always been my moto in fbv commission profits review I do online. Sure the MORE listings you have on eBay means the more chance of success; however, I’d rather have MORE of the RIGHT listings online so I’m not wasting my time and effort listing something that may not sell. That is why I have spent so much time in the previous section to ensure you grasp the “concept” of researching the “in-demand” items. Before we go into the EXACT “how-to” there are a couple of things you are going to need. 1) An eBay account. You don’t need to be fancy here, a personal eBay account will work just fine in the beginning; however, once you begin to sell regularly I would urge you to switch to a business account. 2) A PayPal account, this is so you can accept instant payments so you are receiving the money from the sale before you are ordering the products. Again in the beginning you can use a personal PayPal account; however, as your business grows and your sales volume increases I would recommend setting up a Premier or Business PayPal account. 3) A basic Amazon account WITHOUT Amazon Prime. –We NEVER ship from Amazon via PRIME as this will get your account flagged and you WILL lose your PRIME benefits. Details on how to set up the accounts below are in the accompanying Workbook “eBay, Amazon, PayPal guide” Same pan set for sale on Amazon.co.uk for only £49.99, that’s a GROSS profit of £46.00 or $70 USD! IMPORTANT My first “test” listing will be priced the same as the MAIN competitor, £95.99 and I will monitor it for 48 hours and if no sales during that period I will reduce my price. The FIRST thing I am going to do is create another folder within my Dropbox/Google Drive Monthly eBay folder and simply save it as the product name. Next, I will grab the images from Amazon.co.uk and save these within this fbv commission profits review. To do this I simply right click on the image and “save image as” and then save in that folder. I do this with ALL the images shown in the Amazon description. Once I have ALL the images downloaded, I do one of two things. 1) Remove the white background as MOST of my competitors simply use the STOCK images so the bulk of the eBay listings look the same. 2) Overlay my images on a “relevant” image or add other relevant images onto the product image. We want our listings to STAND OUT. I use Photoshop to remove the backgrounds; however, you could use free programmes such as GIMP, or even free sites such as Freebackgroundremoval.com or http://apps.pixlr.com/editor/ ;Can you guess which listing is mine below? From the previous image you can see MOST of the other sellers are simply using the stock images and they end up causing “image blindness”. By spending a few minutes to “tweak” the main product image our listings STAND OUT from the crowd and “catch” the eye of our potential customers There’s nothing complicated about removing image backgrounds and adding a simple border to one of the stock images and then pasting these on a “related” image; however, taking the time to learn and apply this could be the difference between one or two sales or MANY sales! It’s these “little” things that make a LOT of difference. You should treat your eBay listing the same as any other marketing medium; however, DO NOT use sales jargon or any kind of “hype”, I’ve discovered this actually turns people off and can cost you sales. Instead provide CLEAR product information and “re-purpose” the copy you find in both Amazon and on eBay. Do not simply copy your competitors listing verbatim. Again we want to stand out from the rest of the pack where possible. Two subjects always arise whenever I’m teaching my students how to do Amazon to eBay marketing. 1) What price should I sell my products for? 2) How much are the listing fee’s on eBay? Let me answer question 2 first and I will do so by providing you with two other great tools/sites that I use to ensure I have enough margin for profit built into my pricing structure. Currently Salecalc only works for eBay.com (USA) and eBay.co.uk and like ALL tools it is important you take the time to understand how it works and how to ensure you get accurate information out of it. http://ecal.altervista.org/en/fee_calculator/ eCal is another great tool and unlike salecalc it also works for users from Canada, Australia, Ireland, Germany, Italy, Austria and Switzerland. The interface isn’t as “slick” as salecalc and it isn’t as intuitive; however, there is a good “help” section that will This leads nicely back to Question 1 – What price should I sell my products for?
The simple answer is… “You sell your product for whatever your potential customers are willing to pay”! Ok that may be TOO simple; however, I see so many people, trying to compete on “price” and it leaves them with little or NO margin to make a decent profit. Here’s a VERY simplified pricing fbv commission profits review that has worked well for me. Day 1 – List your item for the same price as your highest competitor for the same product. Day 3 – Reduce your price by 5% (if no sales only) Day 5 – Reduce your price by another 5% (providing you have enough margin built into your price) Don’t be in a rush to discount your prices too early as you may miss the “sweet spot”. This is the price-point where not only are you getting the bulk of your sales; you are also getting a good margin of profit. You can repeat the 48 hour price reduction until it no longer makes viable sense as there is NO profit left in the item. As long as I’m making 10% profit or more I will list that product! NOTE: if a product isn’t selling simply, delist the item, move on, find another product to list and forget about the ones that are not making you money. I would also suggest removing listings over 7 days old that a) have not made sales or b) do not have at least 15 “watchers” – people who have “clicked” to watch the item in the off chance they may buy. You will learn to be ruthless with your listings and replace the duds with fresh listings that may just be the ones your potential customers are going to snap up! Congratulations you’ve made a sale… There is no feeling quite like making your first sale! Because you have set yourself up for success and “organised” your business as shown in the previous sections, fulfilling the order will take you under 5 minutes! (Please take the time to get organised) Simply refer back to your research folder and locate the item and you’ll have all the information needed to find the product in Amazon, especially if you have used the product ASIN number within a spreadsheet. Simply enter the ASIN number in the Amazon Search bar and hit “enter” You’ll be taken to the EXACT product you have listed and sold so there is ZERO chance of sending the wrong item to your new customer. Next we are going to place the order. NEVER USE AN AMAZON PRIME ACCOUNT I’ve said this before; however, it is important you understand WHY you should NEVER use an Amazon Prime account for shipping. Amazon will BLOCK your PRIME benefits and may even close your account if they see you “drop-shipping” from your PRIME account. This is why I always recommend setting up another, non-prime account. There are NO restrictions with a non-prime account and we simply order products as a “gift” that way there is no “Amazon Invoice” included in the packaging. Once you have found the product in Amazon, the ordering process could NOT be simpler; however, there are FEW things you MUST do to ensure a seamless order and delivery process. Step 1 – Add To Basket Step 2 – Check the box “This order contains a gift” Step 3 – Proceed to Checkout Step 4- ADD a NEW delivery address (these details are from the eBay order details when you make a sale. NOTE: add YOUR telephone number! Step 5 – Click on “deliver to this address” Step 6 – At the top of page “Select Gift Options”, make sure you “check” the “hide prices on the packing list for this purchase”
How simple was that? It literally takes two minutes per order and I do TWO order runs per day. Typically I will place my morning orders before 4pm and my afternoon orders later that day by 9pm. NEVER delay an order, always place your order as soon as you can to ensure your customer receives their goods FAST. This will benefit your business as they are more likely to leave a POSITIVE feedback and this DOES improve your Follow Up This is a VERY important step; however, MANY people do not do this and as a result they may receive refunds/returns are poor reviews. I wait until 1 day after they have received the goods and email the buyer with this message. “Hi it’s (your first name), I just wanted to drop you a message to thank you for buying (product name) and to make sure you are fully happy with your purchase. We’ve had great feedback about (product name) and we are sure you are going to be 100% satisfied with your decision to buy. If you have any suggestions on how we can improve our service, please let us know and we’ll be sure to take action. Once again thank you for your purchase. Kind regards (your full name) PS – If you know anyone else who would LOVE (product name) please feel free to tell them about your purchase and direct them to our listing, thank you!