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There are two things that make ecoverlab review work. If Facebook didn’t have them, I would not be using it.
Facebook Ads The first one is their ad platform. Facebook Ads is just outrageously powerful. It’s cheap too, though it’s getting more expensive by the day because more people are jumping in. You can just get so targeted. For example, I can make sure all of my ads are only being sent to people who like Facebook marketing, Internet marketing, or Income Diary. I can target whatever I want to target to make sure that those ads are going to be as effective as possible. But it’s also simple enough that it lets a complete newbie come in and set up an effective campaign. Google AdWords, on the other hand, if you go in there you almost have a seizure from all of the settings. It’s outrageous to set up. Not to mention, they hate Internet marketers, so if you’re going to throw up squeeze pages, you’re going to get banned. I got my account banned about a year ago. I wasn’t even doing anything wrong. It’s just one of those things that Google’s so big they can do whatever they want.
Fan Page Customization You can add a custom tab, which is basically a mini web page inside your fan page. If they didn’t have that, I would have to send Facebook Ads off of Facebook onto my website. I’m not going to send ads to my fan page wall and just build up a bunch of fans
that are just commenting on my wall. That doesn’t help me at all. It doesn’t build my list. It doesn’t sell my products. So, I have to be able to send them to a page where I can embed an ecoverlab review form and thankfully Facebook allows me to do that.
Get a Designer If you’re not a designer, get somebody to do it for you. It can be a little bit of a cost, but it’s going to be worth it. Hopefully, you’re not going to have to change it very often.
Profile Images It’s a pretty small graphic. I mean, the profile image can be approximately 200 pixels wide by 600 pixels tall – which is a pretty tall image. There’s a lot of real estate that you’re giving up if you just put up a small logo that says, “Get 10,000 Fans.” So, I think of it like your own free advertisement on the left. You can really use that real estate to let people know what you’re all about. Let them know why you’re there, how you’re going to help them, and convey the end result that they’re looking for when they come to your page. Use that real estate to tell them what to do next. You can tell them to click “Like” by putting a little arrow up to the Like button. You can tell them to click one of your links down below.
Page Images The same principles apply to the page profile images up top. It just makes it look more professional. You don’t have to have them. But if you do, it separates you from the other fan pages out there. If you go to my page and see them, they look like little icons. You can actually click on them and the image is actually bigger. We have a free tutorial on this after you opt-in and get on our list. We show you exactly how to make those. But, basically you can put a little preview image or an icon there and when they click on it, it’s a free ad. You can put whatever you want. We have
all of our different products up there and when you click on it, it tells you a little bit about the product and gives you the link to go get it. We don’t make a ton of sales from there, but any sales are good. We would have never made those sales had we not just taken the time to make those tiny images and put them up there.
Custom Tabs If you’re going after fans, one of the best things to do right when they hit your page is to have either a graphic or a video that plays on that page. It would say, “Welcome to our page! Click ‘Like’ above,” and then go into whatever you’re going to go into. If it’s an 
ecoverlab review, tell them why they need to opt-in. You can’t succeed online without telling people what you want them to do. If you just send them to a random fan page that has a couple of nice graphics and stuff like that and you’re just hoping that they’re going to click ‘Like’, opt-in, and buy your product without you telling them… they’re not going to do it. Your custom tab doesn’t have to be pretty or flashy and you don’t have to spend $500 or $1000 bucks on it. But as long as it’s concise, simple, effective, and you’re telling people what to do, they’re going to do it.

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