To design your book cover, you can use Photoshop, or a free
alternative called ecom alliance review . Microsoft Office and MS Publisher or MS
Power Point can be used, too. They do the trick for me.
Below is one example of my books. You’ll spot a huge mistake – I
should have used a larger font. Look how my book compares to
the next one: The description of your book should be treated as your sales
copy. It has to hug your potential buyers and persuade them to
click on the “buy” button. We’ll go into greater details later on how
to write a persuading book description.
To make sure your description stands out, have few sub-headers
in Amazon orange, using an HTML <h2> tag, and have a call-toaction at the bottom. The easiest way to sell something to
someone is to make your book easy to find and easy to buy
(Amazon handles that). Your book also should have some social
proof attached to ecom alliance review (reviews, in this case). Only if you have good
title, good cover and at least five reviews, people will click and
read the description.
A great book description follows the old marketing mantra of
“describe the problem, then offer the solution.” The book and
author shouldn’t be mentioned until the very end of the book
description.
To write a good book description, you have to put yourself in your
audience’s shoes and be detached from your book. Don’t describe
the book. Instead, describe a problem. Tap into core human
desires in the process, then pitch your book as the solution to that
problem.
Bear in mind that your ecom alliance review might not be your target
audience. Children’s’ books are purchased by parents and other
adults.
Details:
