As we’ve seen from the previous 2 modules, building rapport and becoming a ‘trusted advisor’ is the key to your subscribers listening to you and engaging with you. These key ingredients alone will increase easy cover builder review One marketer even went as far as to say that, while he uses tactics to make his emails stand out, if it suddenly became illegal to do so, he’s confident he’d do just fine. Why is he so sure? He knows he is a trusted advisor to his subscribers. He knows he has rapport with them and they like him His easy cover builder review tend to specifically look out for his emails. Having said all of this, the tips below are very good at grabbing attention, and our expert marketers do use these tactics. But always remember, rapport, trust and honesty is what really builds your relationship with your subscribers. Weekly content Email out content once a week. Why once a week? Trial and error shows emailing any less during the first few weeks of someone joining a list means that they can become disengaged. Now is this an easy cover builder review? Of course not. New subscribers are like new acquaintances. You need to be in contact with your new subscribers. And once a week is often enough for you to stay in their memory.
Could you contact them more often?Yes, of course. But always remember, you want to provide QUALITY content that helps educate your subscribers. Your emails need to have quality information. Not all niches can deliver lots of great content. If you ever find yourself writing an email ‘for the sake of being in touch’ then stop! A week gives enough time for you to find a hot tip, or a newly released product to review, or a viewpoint to give. Choose a day An additional tactic is to send out your weekly email on a particular day. Over a short period of time, your subscribers will start to seekout your emails as they know it will land in their inbox on a certain day. One marketer told me that one day he ‘missed’ sending his email outand he had subscribers emailing in their droves asking what had happened! They had been programmed to look out for his email on a certain day. If it was sent out on random days, like some marketers do, it would have easily gotten lost within all the other emails in an inbox. Brand your content One marketer has gone even further than this and has ‘branded’ his email newsletter. The subject line of each of his emails start with the same words.
E.g. In the weight loss niche, your brand could be ‘Shed The Fat:’