You’ve heard the typical advice for writing decinema review right? It goes a little somethinglike this…Write an introduction that tells readers what they’re going to learn. Use the main articleto deliver on the promises you made in the introduction. Create a conclusion thatreminds people of what they just learned.Sure, that works, but it’s pretty basic. And when you’re writing an article for a blog, youneed to do a little more to keep people reading. So here’s my system for writing agreat B.L.O.G. article:
· Begin With Benefits
· Lock Readers In
· Offer Examples
· Generate a ResponseHow does each step work? Take a look…
Step 1: Begin With BenefitsYou need to start off on the right foot with a “blow their socks off” title. This is a titlethat presents a big benefit and/or arouses curiosity.Here’s an example of beginning with benefits: “Here Are the Seven Secrets of WinningYour Next Marathon.”Here’s another example that arouses curiosity: “Are You Making These MarathonTraining Mistakes?”The beginning of your article should continue promising benefits for those who keepreading. Obviously there needs to be a payoff, so make sure the body of your articledelivers on the promises you made in the title and introduction.Next up…
Step 2: Lock Readers InIf you just write your decinema review like a boring lecture, you’re going to have people clickingaway faster than you can say, “But this is good information!”
So yes, obviously you need to provide good information for readers. But you also needto provide it in a way that keeps them hanging on your every word. In other words,“edutain” them – entertain them while you educate them.Here are two tips for achieving this end:
· Connect emotionally with your readers. A good way to do this is to tell apersonal story. Because once you hook your readers emotionally, they’llfeel more compelled to keep reading.
· Write in a conversational manner. Throw out any ideas of trying to writeformally and in a stuffy manner. We’ll leave that to the college textbookauthors. Instead, imagine you’re writing to a good friend. Write in a light,conversational manner. Don’t be afraid to toss in a little humor here andthere.Next up…
Step 3: Offer ExamplesPerhaps you’re offering step-by-step instructions for completing some process. Tomake your article even more useful, you should also toss in tips and examples. If youlook back on this article, you’ll see I gave you two examples in the first step and twotips in the second. You should do the same sort of thing so that your readers walk awayfrom your article with a good understanding of the material.And finally…
Step 4: Generate a ResponseOnce you hit your conclusion, you’ll probably do a quick recap of what the reader justlearned in the article. That’s great. But you don’t want your reader to walk awaywithout taking some specific action. So that’s why you should seek to generate aresponse such as:
· Taking action on what they just learned.
· Joining your mailing list.
· Clicking on a link at the end of the article.
· Learning more by reading related articles.Do you want to see how I do it? Read on to see an example
onclusionSo there you have it: a simple step-by-step process for writing a really great B.L.O.G.article. The four steps include:Step 1: Begin With BenefitsStep 2: Lock Readers InStep 3: Offer ExamplesStep 4: Generate a ResponseOh, and I almost forgot Step 5: Take Action.Now is a great time to put these steps to work, so go ahead and set aside time to writea really great blog article today. You’ll be glad you did!
ARTICLE 2: Are You Making These Three Facebook
Marketing Mistakes?If your business doesn’t have a Facebook presence yet, then you’re missing the boat.After all, there’s a good chance that much of your target market is already hanging outon Facebook and logging in multiple times a day. So why not get your content in frontof them?But hold up…Facebook is a little different than many of the other communication channels you use.And that means a whole lot of marketers make the following three mistakes once theystart engaging their marketing on social media.Check it out – are you making these mistakes too?
Mistake 1: Talking “At” Your Fans
Social media is, as the name suggests, an interactive decinema review. So if you sit onyour Page with a bullhorn and just blast out ads, your audience is going to be turnedoff in big way.So what should you do instead?Interact. Engage. Create dialogue (rather than monologues).A good way to do this is to start posting content where you specifically ask your readersfor feedback. For example:
· “What’s your opinion on this idea? Let me know below…”
· “How would you do this differently? Share your ideas below…”
· “What is your favorite weight-loss trick? Leave a comment below…”
· “Are you as mad about this as I am? Comment below…”Next up…
Mistake 2: Not Capturing EmailsHere’s the problem with Facebook: they only show your content to a small part of youraudience, unless you pay to boost your post. So if you’re relying on this platform tocommunicate with your entire audience, you’re going to be pretty disappointed.The solution? Capture emails. Create a “sticky” post at the top of your Page that offersyour audience something really desirable and valuable for free if they join your list.
TIP: Manyof the big email service providers (ESPs), such as Aweber and
GetResponse, have created apps for Facebook. That means you can
collect email addresses directlyoff your Facebook Page. Checkwith your
ESP to see if they have a Facebook app.Here’s another common mistake…
Mistake 3: Posting Non-Viral ContentFacebook is built in a way to make content easy to share with others. That’s the wholepoint of Facebook. But if you’re not creating shareworthy content, then you’re not goingto get any traction.If you want a good example of someone who has a rocking Facebook page and getsthousands of likes and shares with everything he posts, check out George Takei’s Pageat: https://www.facebook.com/georgehtakei
He posts a ton of funny stuff. The vast majority of it isn’t even his own. But every timehe posts something funny, it goes viral – and he gets even more fans.His audience is super-engaged because he’s sharing stuff he knows they’ll love. Sowhen he shares an affiliate link to Amazon or a link to one of his sites, you can bet thisengaged audience clicks and buys like crazy.So the point is, create content worth sharing. This might be something novel,something funny, something really useful, or even something controversial. Thisengages your audience, which gets your content in front of even more people (whichsends more traffic your way).
ConclusionThe bottom line is that Facebook isn’t a platform for monologues, and it’s not a place toblast off marketing messages nonstop. It’s a place to interact with your audience,engage them and build relationships. If you do these three things, then the list youbuild off your Facebook audience will be super-engaged and responsive.But don’t take my word for it – try it out for yourself! I think you’ll like your results.