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CURATION STUDIO REVIEW – DISCOUNT AND SPECIAL BONUSES

CURATION STUDIO REVIEW – DISCOUNT AND SPECIAL BONUSES
Official site: https://goo.gl/42TKyp

Notice that the search returns 648 articles with the term “curation studio review”, with the top ones being from sites like Forbes and The Huffington Post. The tool also lets you export the tools to a CSV document, and if you want to spend a few bucks you can even upload the CSV document to Amazon’s Mechanical Turk program and have outsourced staff go through the CSV and find the emails of each reporter or writer so you can contact them. Of course, you can also go through the list and get the emails yourself if you don’t want to spend any money. It’s your call. So now, you’ve got a list of hundreds of potential blogs and media sites you can reach out to
who might be interested in writing about your business. But before you reach out them, you need to make sure you’ve given them a reason to want to write about you, and that’s what we’ll be covering next. Choosing Your Angle or “Hook” If you want the news media to write about you, you have to give them what they want: something that’s going to make them look good to their audience. This means you can’t just send a blogger or reporter a blatant sales pitch for your product or business and expect them to cover you. Make it about them instead, by creating an interesting story around your product or business that would appeal to your media contact’s audience. This is your angle, story idea or “hook”, and it’s how you get media coverage. According to Public Relations expert Ben Kaplan, there are four main types of news angles you can use to create great hooks that will get reporters and bloggers interested:
­ Breaking
­ Seasonal
­ Trend
­ Personal Interest
Let’s look at an example of each one.
Breaking ­ This is a major news story that’s just happened or is ongoing, such as a weather event, an announcement by the President, or a celebrity awards show like the Oscars or MTV Awards. You can piggyback on breaking news by tying a story about your business to the event. For example, as I write this, a major story in the news is that Sony Pictures was recently hacked and had many confidential emails stolen and distributed online, exposing private communications between movie executives, directors and other major players in Hollywood. How could you piggyback on this 
curation studio review if you specialize in offering marketing consulting to small businesses? Well, small businesses can be vulnerable to hackers stealing information just like Hollywood studios can. Your hook could be a short list of ways that small businesses can protect themselves from getting hacked like Sony did, and you could pitch it to blogs and news outlets that reach small business owners as well as to local media. Of course, you can mention that you help small businesses with their online marketing and other issues like keeping their website secure. The key with creating a hook and story to pitch to the media is that you pitch them on the idea of the story, not your business. In the example above, the story you’re pitching is about how small businesses can protect themselves from hackers, but you just happen to specialize in helping small businesses secure their sites to keep their data safe. One other thing to note: If you choose to use a breaking news story as your hook, be sure to
do so in a way that’s tasteful. You don’t want to tie your 
curation studio review to a breaking news story about something tragic that happened in a way that makes it look like you’re being exploitative or trying to profit off the tragedy of others. Seasonal ­ Seasonal news covers topics like holidays, summer vacations and other topics that tend to get covered at certain times of the year. Again, let’s use our small business marketing company example. If Christmas is coming up, you could create a seasonal hook for a story involving a small business marketing company could be pitching an article about how small businesses can use Facebook or Twitter to attract more Christmas shoppers. Trend ­ Trend news covers trends that are new or unusual. These could either be general trends or trends specific to your industry. A trend that’s popular right now is the growth of mobile apps, and keeping with the same example of marketing consulting for small  businesses, you could create a story hook around showing how small businesses can benefit from using mobile apps in their business, and of course, your business just so happens to be able to help them with that.
Details:

http://glennreview.com/curation-studio-review/
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