A few tools can help you to get even more from social media. One of these tools is ‘IF’ which used to be known as ‘chromengage review ’ (IFTTT.com). IFTTT stands for ‘If This, Then That’ and allows you to link your different social media accounts so that posting to Facebook also posts to Twitter, LinkedIn, Pinterest etc. You can set up more complex relationships too, so that only certain types of content are shared in certain places. If you want to get really advanced then IFTTT will let you do things like read from spreadsheets or ‘auto share’ content that has been curated from the web by algorithms. Other tools can do similar things if you’re looking for something simpler. Buffer (Buffer.com) is one example that links accounts and also lets you ‘schedule’ your posts. That means you can set aside a single day to write all your Tweets and then see them get published on a regular basis at set times. HootSuite (HootSuite.com) has these functions too and also lets you see feeds from multiple social media accounts. All these things are highly useful because they save you time and ensure that your social accounts stay looking active. This is very important – a quiet social media account is worse than not having a social media account at all. Just make sure the chromengage reviewyou’re sharing automatically is still high quality! Finally, consider using ShareAHolic (shareaholic.com) to let your visitors easily share your content to their social media accounts. In the last chapter we looked at how to build traffic from social media, which of course includes Facebook. As well as using Facebook directly though, there is also another way to make money from the platform – which of course is to use Facebook ads. This can generate a ton of traffic immediately and unlike the above method it takes no time at all to kick into action. Of course it does cost a little money which is the downside – but if you have monetized your site correctly then this needn’t be an issue as it can pay for itself. Combining social media marketing with Facebook ads is a very powerful strategy but if you choose just one, then the right starting point is going to depend on your business model and budget. If you have ever used Google AdWords then you should have a basic idea of how PPC advertising works. PPC stands for Pay Per Click, which means that you only pay when someone actually clicks on one of your adverts. In this sense, an advert only costs you money when it is ‘successful’. This is the same for Facebook Ads – meaning that you only get charged when someone clicks on your advert. And if you’re even more strategic then you can use something called ‘chromengage review’ which is ‘Cost Per Action’. Here, you only pay when someone actually completes a particular action, thereby almost guaranteeing ROI for your hard work. There are various different ‘actions’ that you can set up with Facebook Ads but whichever you choose, this is very much worth looking into as a way to accelerate traffic to your website. A good example of a CPA scheme is to pay only when someone likes your Facebook page. This is valuable to you because it means you’ll subsequently be able to contact those followers by posting content to your Facebook. You can also set up videos and get charged for people watching them – keep that in mind when reading the forthcoming chapter on using video to get traffic. An added bonus of Facebook Ads is that they can be very finely targeted at the specific audience you want to advertise to. This allows you to target your specific niche and thereby helps you to avoid wasting your money by advertising to people who aren’t likely to click on any ads. On Facebook, you can target people by their location, their age, their gender, their marital status and even their hobbies and interest. If you have a business selling baking equipment then, you can target only those people who have ‘baking’ listed as one of their hobbies. This brings us to an important point: targeting your traffic. There’s actually no point in having tons of traffic on your website if that traffic isn’t at all targeted. This is especially true in some circumstances too – if you run a local business for instance in which case you only really want to advertise to people who live locally. What’s the point in wasting your advertising budget on people in Germany if you run a hair salon in the US? Details:
